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12th April 2023

San Miguel announces a Summer of adventure with the launch of Casa San Miguel in Ibiza

This summer San Miguel launches a series of perfect sundown moments as it opens the doors to Casa San Miguel in Ibiza, giving 24 lucky UK competition winners the opportunity to delve into the world of San Miguel through an authentic experience rooted in the brand’s provenance, as part of an exclusive nationwide on pack promotion.

6th April 2023: San Miguel has long prided itself on giving world beer lovers an authentic taste of Spain. Now the brand is going one step further by launching  Casa San Miguel, an authentic finca-style villa located in the heart of Ibiza; creating the ultimate sundown experience on the magical island.

With significant year on year growth at over 11%, San Miguel remains the number one World Beer in the Off-Trade and this summer will offer UK competition winners the opportunity to win places at its Casa via a national on pack promotion for a truly unforgettable two night experience.

Dharmesh Rana, Director of Marketing, Premium Brands at Carlsberg Marston’s Brewing Company says: “Casa San Miguel is the perfect showcase that will encapsulate the brand’s Spanish seeking spirit and enable consumers to experience a different side to the white isle, a side rich in Spanish culture, art and cuisine against the backdrop of one of the best sunsets in Europe. This is a first of many activities due to go live this year that celebrates the golden hour and our Spanish heritage and we can’t wait to see consumers up and down the country enjoying those sundown moments with a San Miguel in hand.”

Casa San Miguel will combine the very best of the white isle; from a private boat trip across the beautiful coastline to paddleboarding in the crystal-clear waters, delicious sharing tapas dinners with live music and more. The infamous Ibizan sundown will feature each evening as guests enjoy the moment with an ice cold San Miguel Especial or 0,0%, creating memories with new friends.

Set in Santa Gertrudis, Casa San Miguel is a luxury oasis on stunning grounds providing an idyllic view of the sun setting over the magical white isle. Boasting six bedrooms, an expansive private pool, jacuzzi, large renovated farm barn transformed into a summer-time dining area, chillout areas, outdoor kitchen and more, Casa San Miguel is an Ibizan paradise.

Taking the San Miguel sundown synergy to a new height, through a limited-time on pack nationwide promotion, San Miguel will draw 24 lucky winners to receive a two night Ibizan experience at Casa San Miguel with a plus one.

For the chance to win a trip to Casa San Miguel Ibiza this summer, consumers nationwide can purchase any San Miguel Especial and San Miguel 0,0 pack from any participating major UK retailer with two winners revealed each week from Monday 10th April to Sunday 2nd July.  Terms and conditions apply (see here:

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About San Miguel

San Miguel is a premium Spanish pilsner-lager brewed under licence by Carlsberg Marston’s Brewing Company with a portfolio that includes Especial, 0,0% and Gluten Free. To find out more about the company, brands, sustainability work and how to become a customer visit Follow the San Miguel story on Facebook @SanMiguelUK, Instagram @SanMiguel_UK or visit the website.

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