New imported Spanish lager to be sold in the UK with Waitrose
Premium brand San Miguel has launched a new superior tasting 6.2% ABV world beer, Selecta, stocked exclusively at Waitrose. The carefully crafted brewing process delivers an exquisite taste, fit for life’s greatest experiences.
Selecta is brewed with a combination of three toasted malts, and three types of hops carefully curated to produce a luxuriously intense flavour and fruit aroma. The intense flavour has resulted in immense popularity in Spain, with Selecta expected to become a prized import in the San Miguel portfolio.
The sleek appearance of Selecta makes it the ultimate premium beer, fit for moments of indulgence and celebration. The presentation of San Miguel’s latest import is matched by a smooth initial taste on the palate, before drawing out the iconic malty and roasted flavours from its cultured brewing process and balanced by the intense bitterness.
Dharmesh Rana, World Beer Controller at Carlsberg UK added, “We know drinkers of imported world beers crave quality and richness in the drinks they choose. San Miguel Selecta is the perfect choice for rich experience seekers as it’s the finest high ABV beer on the market stocked exclusively at one of the UK’s most premium supermarkets.”
Rana continued; “For the ultimate pairing, Selecta is to be enjoyed with rich and flavoursome foods such as a perfectly aged sirloin steak or Sticheltom cheeses. We are thrilled to be exclusively retailing in Waitrose, the pioneers of at home indulgence and go-to shop for our consumers who seek out only the finest quality produce”.
Selecta joins a San Miguel portfolio developed for the modern day premium consumer with San Miguel Especial, 0,0% and Gluten Free embracing new palates and consumer trends.
San Miguel Selecta is available exclusively at Waitrose, £9.00 for 6x330ml bottle pack.
-ENDS-
Notes to editors
- ALCOHOL 6.2% vol
- Bottle format only
- RRP £9,00 6x330ml bottle pack
- Exclusive to Waitrose
- Product images available on request
- Product available for taste tests
For further information, and interview requests, please contact:
Chloe Walford-Smith
Clifford French
0796026069/ chloe@cliffordfrench.co.uk
About Carlsberg UK
Carlsberg UK brews and sells premium quality beers, including Carlsberg, Carlsberg Export, Poretti, Grimbergen, Celia and Tuborg, as well as holding the UK brand licence for San Miguel, Mahou and the Brooklyn Brewery craft beer portfolio. To find out more about the company, its brands, its sustainability work and how to become a customer, visit: www.carlsberguk.co.uk or follow the story on Twitter @CarlsbergUKCorp