Sharp’s announces national off-trade launch of Offshore Pilsner

• Sharp’s Brewery is launching its Offshore Pilsner into the off-trade from March
• It builds on Offshore’s popularity in the on-trade since launching in 2018
• The Doom Bar brewer is also celebrating its 30^th anniversary this month

Sharp’s Brewery has announced the national off-trade launch of its Offshore Pilsner, as the Cornish brewer celebrates 30 years of success.

Building on Offshore Pilsner’s popularity in on-trade venues up and down the country, Sharp’s will be rolling out its world-class Pilsner to retailers nationwide from the end of April, available in both six- and ten-can multipacks.

The 4.8% ABV Pilsner is a refreshing zesty larger boasting juicy citrus-hops, delivering a wave of ocean cold refreshment. It has been inspired by the breaking waves and offshore winds near Sharp’s home in Rock, Cornwall. Since launching in 2018, it has become a favourite with beer lovers across the UK and has risen to become the best-selling discovery lager – defined as smaller, unique premium lager brands – in the South-West of the UK^[1].

Sharp’s has also unveiled a new look for Offshore Pilsner more widely, which will feature across the new multipacks, as well as draught formats.

The launch comes on the 30^th anniversary of Sharp’s Brewery being founded in 1994. Since then, it has become the largest brewer of cask beer in the South West and boasts a range of award-winning beers, including Doom Bar – the UK’s number one amber ale^[2] – Doom Bar Zero and Atlantic Pale Ale.

James Nicholls, marketing controller at Sharp’s, said: “We’re delighted to be celebrating 30 years of great brewing by announcing the national launch of our Offshore Pilsner in the off-trade.

“We know Offshore Pilsner has proven a hit with consumers across the country since launching in pubs and bars in 2018, and we’re excited to carry this momentum into the retail space and give drinkers even more access to this amazing beer.

“We’re helping our off-trade customers tap into the lager category this summer while giving beer lovers a crisp, clean fruity beer that delivers on taste.”

A testament to the quality of its products, Sharp’s now has a tally of over 150 international brewing awards, including the Country Winner accolade for Camel Valley Pilsner at the 2023 World Beer Awards, plus silver medals for Offshore Pilsner, Doom Bar, Atlantic Pale Ale, Twin Coast and Doom Bar Zero. Camel Valley Pilsner, Doom Bar Zero, Atlantic Pale Ale, Offshore Pilsner and Chalky’s Bite also picked up medals at the International Brewing Challenge 2023.

ENDS

About Sharp’s Brewery Ltd

Sharp’s Brewery is a modern brewer, based in Rock, Cornwall, which has grown rapidly since its foundation in 1994. Sharp’s is the largest brewer of cask beer in the South West, and Doom Bar is probably the most successful cask beer of its generation and is currently the UK’s no.1 cask beer brand *.

A testament to the quality of its products, Sharp’s now has a tally of over 150 international brewing awards, including the Country Winner accolade for Camel Valley Pilsner at the 2023 World Beer Awards, plus silver medals for Doom Bar, Atlantic Pale Ale, Offshore Pilsner and Doom Bar Zero. Camel Valley Pilsner, Doom Bar Zero, Atlantic Pale Ale, Offshore Pilsner and Chalky’s Bite also picked up medals at the International Brewing Challenge 2023.

In 2021, Sharp’s Sea Fury won ‘World’s Best Pale Bitter’ in the World Beer Awards and Offshore Pilsner won Country Winner (lager category) with Wolf Rock and Sharp’s Camel Valley Pilsner both earning Silver medals, and Atlantic pale ale being awarded a Bronze. Sharp’s Cold River Cider also secured silver at the International Cider Challenge 2021. Sharp’s also won a total of six awards across three categories in the 2021 International Beer Challenge including gold in the International Cask Beer category for Atlantic Pale Ale.

During 2020, Sharp’s took home six medals at the World Beer Awards plus Gold for Atlantic in the European Beer Star. Doom Bar won gold in the Brussels Beer Challenge as well as being crowned Inapub People’s Choice Award for Favourite Cask Ale. 2019 saw Doom Bar win The Grocer’s Drinks Brand of the Year, five medals at the Drinks Business Awards, five medals at the International Beer Challenge, two medals at the World Beer Challenge and five titles at the esteemed World Beer Awards 2019, all against some very stiff competition.

Sharp’s Brewery is a proud supporter of grassroots rugby in Cornwall and sponsors a number of local clubs. In 2019, Sharp’s turned the tables on the music industry through ‘Keynvor’, a partnership with Mercury Music Prize nominee Nick Mulvey to produce the first playable vinyl made from recycled ocean plastic found on the Cornish coast. Proceeds from sales of the exclusive ‘Ocean Vinyl’ including digital streams went to Surfers Against Sewage, raising around £10k, and Sharp’s also supported Surfers Against Sewage’s Million Mile Beach Clean campaign in 2021 and 2022, helping to protect British coastlines from pollution, including plastic waste.

During Covid, Sharp’s supported Surf Life Saving Cornwall, donating £9k to provide essential first aid equipment at the volunteer run clubs around the Cornish coast.

Website: www.sharpsbrewery.co.uk

Facebook page: @sharpsbreweryuk

Twitter: @SharpsBrewery

Instagram: @sharpsbrewery

About Molson Coors

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.

Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our ImPrint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors.