- Popular Special bitter style brew to launch in supermarkets from end of April
- Sea Fury to complement Sharp’s growing portfolio of beers
9th May 2016: Cornwall-based Sharp’s Brewery has unveiled a new bottled Special bitter called Sea Fury (5% ABV). Following incredible demand for Sharp’s Special cask ale, Sea Fury has launched as the bottled version and will be available at leading supermarkets and independent retailers across the UK from the end of April.
Sea Fury is an exceptional example of the Special bitter beer style, offering substance and depth of flavour without compromising balance and drinkability. An aroma of inviting roasted and dark berry notes gives way to a sumptuous malty taste, with hints of berry fruits. The name Sea Fury is inspired by the stormy Atlantic seas that crash into the rugged Cornish coast near Sharp’s Brewery.
James Nicholls, Senior Brand Manager at Sharp’s comments: “We’re thrilled to be launching our newest, exceptional bottled beer, Sea Fury, into retailers across the country. We hope that drinkers will love its depth of flavour and balanced drinkability as much as we do. Sea Fury perfectly complements Sharp’s growing range of beers available in the off-trade, including Doom Bar – the UK’s number one cask beer – and Atlantic Pale Ale, one of the country’s most exciting new ales.”
Sharp’s Brewery is an incredible Cornish success story, growing in just over 20 years from a small microbrewery to brewers of the no. 1 cask beer in the UK, Doom Bar. Brewing over 70 million pints a year, Sharp’s employs 145 people and contributes millions of pounds annually to the Cornish economy. Over £13million has already been invested into expanding the brewery at Rock in the last five years with a further £1.2 million committed for investment in 2016. Sharp’s Brewery has also launched a new Pilot Plant at Rock as part of its commitment to innovating with new flavours and aromas.
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Emma Smee, Red Consultancy
Tel: 0207 025 6680
Sea Fury is an exceptional example of the Special Bitter beer style offering substance and depth of flavour without compromising balance and drinkability
APPEARANCE: Dark ruby, clear
AROMA: Inviting roasted and dark berry notes
TASTE: Sumptuous, full malt and berry fruit
MOUTH FEEL: Full bodied
FINISH: Moreish and pleasing hop
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer of cask conditioned beer based in Rock, Cornwall, and owner of the UK’s number one cask beer brand, Doom Bar. Sharp’s has grown rapidly to become the largest brewer of cask beer in the South West, experiencing 40 per cent growth in production in 2014 and doubling staff numbers from 70 employees to 145 in last four years.
A testament to the quality of each drop of beer, the brewer has a tally of over 70 international brewing awards. Just a few of Sharp’s accolades recently include two golds in the World Beer Awards, a gold and a bronze award in the Brussel Beer Challenge, a bronze in the International Brewing Awards and a bronze award in the International Brewing Challenge.
The latest permanent product releases are Wolf Rock (4.8% ABV) and Atlantic (4.5%), which is already one of the region’s fastest growing beer brands.