Success for North-Cornwall drinks collaboration – Camel Valley Pilsner wins at the World Beer Awards
Cornwall-based Sharp’s Brewery has today announced the re-release of Camel Valley Pilsner, following a hugely popular launch of the first brew in the on-trade last year. The lightly-hopped Pilsner is the product of an exclusive collaboration between Sharp’s Brewery and fellow North Cornish drinks producer, Camel Valley Vineyard, and is available to buy now in outlets including Sharp’s Brewery’s shop in Rock (and online).
Camel Valley Pilsner was first launched at Padstow Christmas Festival in 2016 to great acclaim, and has just been awarded a 2017 World Beer Award in the Champagne Beer category after being chosen as the best champagne beer in the UK. With just 1,000 bottles brewed, the limited-edition beer proved so popular that Sharp’s has now released a second vintage, with a larger run of bottles now available for selected off trade outlets for a limited time only.
This very special Pilsner was brewed at Sharp’s Brewery in Rock, where it was fermented using traditional Pilsner yeast and then aged using Saaz, Cascade and Citra hops. The unique Pilsner offers a crisp, clean bitterness, with a fruity, citrus aroma that comes from the blend of hops. The finished product is then reseeded with Champagne yeast and bottled in traditional Champagne-style bottles at Camel Valley Vineyard, a short distance from the brewery in Rock.
Andrew Madden, Head Brewer at Sharp’s Brewery, said: “At Sharp’s we’re continually looking to innovate with new flavours and styles, and the fact that Camel Valley Pilsner has been such a hit is a great example of this innovation.
“After the success of the first vintage of Camel Valley Pilsner, we couldn’t wait to brew another batch of this extremely special beer. The collaboration is a fantastic opportunity to bring together two North Cornwall based drinks producers, and highlight our pride in our Cornish roots.”
This collaboration follows Sharps’ creation of ‘The Hopster’ gin in 2016, a limited-edition hopped gin, created with Southwestern Distillery, another quality Cornish producer.
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Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Lara Edwards, Red Consultancy
Email: sharpsteam@redconsultancy.com
Tel: 0207 025 6598
About Sharp’s Brewery Ltd
Sharp’s Brewery is a modern brewer of cask and bottled beer based in Rock, Cornwall, and owner of the UK’s number one cask beer brand, Doom Bar. Sharp’s has grown rapidly to become the largest brewer of cask beer in the South West, doubling staff numbers from 70 employees to 145 in last six years.
A testament to the quality of each drop of beer, the brewer has a tally of over 80 international brewing awards. Just a few of Sharp’s accolades recently include Sharp’s five medals at the 2017 International Beer Challenge, including GOLD for Wolf Rock, five medals at the World Beer Awards 2017, the ‘People’s Favourite Cask Ale’ at Inapub’s People Choice Awards 2017, Best Drink for Doom Bar in the food Reader Awards 2017 and a Silver Award for Sea Fury at the European Beer Star Awards 2017.
Sharp’s Brewery is a proud sponsor of the Blue Flag initiative, and five pence from every limited release sold is donated to the charity to help protect beaches in Cornwall for the enjoyment of all.
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Alice Rands
Senior Account Executive
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