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Sharp’s Red Ale returns this autumn

This September, Sharp’s Brewery is re-introducing  Red Ale, the latest offering in their much sought-after Seasonals range. Sharp’s, the largest brewer of cask beer in the South West[1], made the decision to bring back the delicious, fruity bittersweet beer after overwhelming popular demand.

Cask beer drinkers across the UK will relish the wonderfully rounded flavour of Red Ale (4.1% ABV), which is achieved through being matured over Cornish oak. With its caramel and biscuit aroma and deep flavour, featuring dry roasted coffee and nutty malts, Red Ale becomes moreishly bitter. It is perfect for autumn, bridging the gap between light summer beers and full winter brews.

Red Ale, like the others beers in the Seasonals range, is designed to utilise the best of nature’s bounty throughout the year and embodies Sharp’s commitment to local, sustainable and quality ingredients. Sharp’s works with the ‘Green Team’ at the Eden Project to source ingredients for each of the beers in the range.

Stuart Howe, Head Brewer at Sharp’s, said: “Red Ale and the other beers in Sharp’s Seasonals range are going from strength to strength alongside our permanent portfolio. We pride ourselves on being able to provide beers for every occasion and, as a result of its continued success, we are delighted to welcome back Red Ale this autumn.”

The growing popularity of the Cornish brewer’s Seasonals range coincides with the success of Doom Bar, the number one selling cask brand in the South West and Wales and the fastest growing cask brand in Greater London[2].  Red Ale is available nationally from 1st September.

 

Notes to Editors

 

If you would like to speak to Sharp’s for more information, please contact:

Red Consultancy

Email: sharpsteam@redconsultancy.com

Tel: 0207 025 6680

 

About Sharp’s Brewery Ltd

Founded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.

 

Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water. The brewery at Rock is one of the UK’s most sustainable and is an industry leader with water to beer conversion ratio of just 2.8 litres per litre of beer.

 

2011 saw Head Brewer, Stuart Howe, crowned All Party Parliamentary Beer Group Brewer of the Year, Doom Bar and Monsieur Rock scoop Bronze Medals at the International Beer Challenge Awards and Sharp’s Special and Chalky’s Bite crowned winners in the best pale ale category at the World Beer Awards.

 

www.sharpsbrewery.co.uk