From today, Sharp’s Brewery is bringing back Atlantic IPA (4.2% ABV), following huge demand from customers and the ale’s sensational success last year. Sales of Atlantic IPA increased 51% year on year in 2011, with 3,500 casks of the crisp, fruity beer sold, against 2,300 in 2010.
Sharp’s, the largest brewer of cask beer in the South West[1], is committed to local, sustainable and quality ingredients. Atlantic IPA is brewed from an all-malt grist with a blend of four types of hops, added at different stages of the brewing process. Continuing Sharp’s close partnership with the Eden Project, one of the varieties of hop used has been grown by the ‘Green Team’ in Cornwall.
Stuart Howe, Head Brewer at Sharp’s Brewery said: “The seasonal exclusivity of Atlantic IPA has seen beer drinkers eager to savour this complex and refreshing ale, which features gentle fruit that gives way to an intense bittersweet flavour.
“The light, citrus notes and hoppy bitterness make Atlantic IPA the perfect ale for the British summertime.”
In addition to Doom Bar, the UK’s fastest growing cask ale[2], the seasonal brands have become firm favourites in the Sharp’s portfolio.
ENDS
[1] ACN March 2010
[1] CGA Data Monitor
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Red Consultancy
Email: sharpsteam@redconsultancy.com
Tel: 0207 025 6680
About Sharp’s Brewery Ltd
Founded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.
Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water. The brewery at Rock is one of the UK’s most sustainable and is an industry leader with water to beer conversion ratio of just 2.8 litres per litre of beer.
2011 saw Head Brewer, Stuart Howe, crowned All Party Parliamentary Beer Group Brewer of the Year, Doom Bar and Monsieur Rock scoop Bronze Medals at the International Beer Challenge Awards and Sharp’s Special and Chalky’s Bite crowned winners in the best pale ale category at the World Beer Awards.