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12th August 2022

Sharp’s Scoops Five Accolade at International Beer Awards

Sharp’s Brewery has earned international acclaim after picking up five accolades at two international beer awards – including a gold medal at the prestigious World Beer Awards.

Sharp’s Chalky’s Bite, which combines three hop varieties with fennel seeds for a distinctive flavour and aroma, was awarded a gold medal in the Belgian Style Ale category by a panel of industry experts at the World Beer Awards.

Chalky’s Bite was created after chef Rick Stein challenged Sharp’s to create a Cornish beer with the character and quality to stand alongside established Belgian ales. Named in honour of Rick’s infamous four-legged friend, Chalky the Jack Russell, who used to accompany the chef on many of his culinary adventures before his death in 2007, it has now claimed multiple international brewing awards.

Sharp’s Offshore Pilsner, Doom Bar and Atlantic Pale Ale also earned bronze medals to complete a successful ceremony for the Cornwall-based brewery.

The World Beer Awards is globally recognised, selecting the very best of thousands of beers from all over the world and promoting these to consumers and trade across the globe.

Marketing controller at Sharp’s Brewery, James Nicholls said: “For so many of our products to earn recognition from industry experts from across the globe is a huge achievement. It is a testament to the quality of our products and the skill of the team at Sharp’s Brewery. We will continue to work hard to deliver more fantastic beers that consumers love.”

ENDS

About Sharp’s Brewery Ltd:

Sharp’s Brewery is a modern brewer, based in Rock, Cornwall, which has grown rapidly since its foundation in 1994, increasing staff numbers in the last 10 years from 70 to 114. Sharp’s is the largest brewer of cask beer in the South West, and Doom Bar is probably the most successful cask beer of its generation and is currently the UK’s no.1 cask beer brand *.

A testament to the quality of each drop of beer, Sharp’s has a tally of over 100 international brewing awards, including Country Winner for Chalky’s Bite plus bronze medals for Doom Bar, Atlantic and Offshore in the 2022 World Beer Awards. In 2021, Sharp’s Sea Fury won ‘World’s Best Pale Bitter’ in the World Beer Awards and Offshore Pilsner won Country Winner (lager category) with Wolf Rock and Sharp’s Camel Valley Pilsner both earning Silver medals, and Atlantic pale ale being awarded a Bronze. Sharp’s Cold River Cider also secured silver at the International Cider Challenge 2021. Sharp’s also won a total of six awards across three categories in the 2021 International Beer Challenge including gold in the International Cask Beer category for Atlantic Pale Ale.

During 2020, Sharp’s took home six medals at the World Beer Awards plus Gold for Atlantic in the European Beer Star. Doom Bar won gold in the Brussels Beer Challenge as well as being crowned Inapub People’s Choice Award for Favourite Cask Ale. 2019 saw Doom Bar win The Grocer’s Drinks Brand of the Year, five medals at the Drinks Business Awards, five medals at the International Beer Challenge, two medals at the World Beer Challenge and five titles at the esteemed World Beer Awards 2019, all against some very stiff competition.

Sharp’s Brewery is a proud supporter of grassroots rugby in Cornwall and sponsors a number of local clubs. In 2019, Sharp’s turned the tables on the music industry through ‘Keynvor’, a partnership with Mercury Music Prize nominee Nick Mulvey to produce the first playable vinyl made from recycled ocean plastic found on the Cornish coast. Proceeds from sales of the exclusive ‘Ocean Vinyl’ including digital streams went to Surfers Against Sewage, raising around £10k, and Sharp’s also supported Surfers Against Sewage’s Million Mile Beach Clean campaign in 2021 and 2022, helping to protect British coastlines from pollution, including plastic waste. Sharp’s recently supported Surf Life Saving Cornwall, donating £9k to provide essential first aid equipment at the volunteer run clubs around the Cornish coast.

Doom Bar data points

*Off trade: UK’s Number 1 Amber Ale IRI, Grocery and Impulse, 52 weeks to 17th July 2021

On trade: UK’s Number 1 Cask Ale CGA Data P0 2021

Website: www.sharpsbrewery.co.uk

Facebook page: @sharpsbreweryuk

Twitter: @SharpsBrewery

Instagram: @sharpsbrewery

About Molson Coors

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madrí Excepcional, Pravha, Staropramen, Rekorderlig and Three Fold, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.

Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our ImPrint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors


Press release from Citypress.

For further information please contact Tom Milner via thomas.milner@citypress.co.uk.