Shepherd Neame has entered into a long-term partnership with Boon Rawd Brewery Company Limited, producers of Singha beer, which is both Thailand’s original beer and premium lager.
Shepherd Neame and Boonrawd Trading International Company Limited, a subsidiary of Boon Rawd Brewery, have agreed a distribution partnership, under which Shepherd Neame becomes the sole distributor of Singha in the UK.
Shepherd Neame Chief Executive Jonathan Neame said: “We’re delighted to partner with Boon Rawd Brewery and look forward to raising the profile and distribution of Singha as an exceptional world lager throughout the UK.”
Boonrawd Trading International Managing Director M.L. Chandchutha Chandratat said: “We look forward to developing a long-term relationship with Shepherd Neame to increase Singha’s brand appeal and distribution channels in the UK. Both companies are long-standing family businesses with similar cultures, so it made great sense to form this partnership.”
Both Boon Rawd Brewery and Shepherd Neame are independent family businesses who share a commitment to quality and service.
Notes to editors
As with Shepherd Neame, Boon Rawd Brewery is Thailand’s oldest brewer and just as Shepherd Neame holds a Royal Warrant, Boon Rawd Brewery has the rare honour of being allowed to display the Garuda, the official Thai emblem, and the words ‘By Royal Permission’ on its products. Boon Rawd Brewery produces a complete range of beers, including Leo for the mass market and Kopper/Snowy for the craft market. It produces a variety of non-alcoholic beverages, such as mineral water and soda water, and recently acquired a 50% stake in Jupiter Hotels Limited, which owns and operates 31 hotels in the UK.
Shepherd Neame owns 323 pubs, hotels and bars throughout London and the South East and brews a range of great British classics and contemporary beers including Spitfire, Bishops Finger, Whitstable Bay and Bear Island. Shepherd Neame also brews Samuel Adams Boston Lager under licence and is the UK partner of the Boston Beer Company.
For further information please contact Communications Executive Kathryn Tye on 01795 542259 or email email@example.com or visit www.shepherdneame.co.uk