Excitement is brewing in Faversham after copies of the long-awaited Faversham Monopoly game were released.
Britain’s oldest brewer Shepherd Neame, which has been based in the Kent market town for more than 350 years, is among local businesses and landmarks to feature on the board, replacing the game’s red ‘Fleet Street’ property with its location of ‘Court Street’.
And customers at Shepherd Neame’s nine pubs in the town can enjoy playing the game while enjoying a drink as each one will have a copy.
This week, drinkers at The Bear Inn in Market Place were treated to the first game, while the following pubs will also have copies for customers to use: The Sun Inn in West Street; The Limes and The Railway Hotel in Preston Street; The Bull in Tanners Street; The Market Inn in East Street, The Three Tuns in Tanners Street, The Anchor in Abbey Street, and The Albion Taverna in Front Brents.
Since sales of the board game were launched online in the summer, pre-orders have more than passed go, with less than 500 of the limited edition run of 2,500 still available.
Besides having a copy in each of its Faversham pubs, Shepherd Neame also has a limited number of copies for sale in its Visitor Centre shop in Court Street – the perfect Christmas present for a loved one with a fondness for Faversham!
The Faversham version of the beloved game has been created with involvement of the local community in deciding what’s on the board through competitions, events and the chance to nominate roads to feature.
Five pounds from every game sold will be donated to Faversham charities and community groups.
Shepherd Neame Chief Executive, Jonathan Neame, said: “We are delighted to be among the local businesses featured on the Faversham Monopoly board – the sale of which is benefitting the local community.
“As Britain’s oldest brewer, we are pleased to be teaming up with another well-known company – Monopoly – to put Faversham’s stamp on such a well-loved board game – and in time for Christmas too. We look forward to seeing our customers at our Faversham pubs enjoying a game, accompanied by a Shepherd Neame beer or two!”
Liz Jeffery, from local agency Shore Way Marketing who masterminded the project, said: “We have been overwhelmed by interest in Faversham Monopoly, not only from businesses and community groups who have embraced the initiative, but also from members of the public who love the idea of a Faversham version of the Monopoly game. This project has been so many years in the making, I can’t believe it’s finally here.”
Faversham Monopoly is being produced under licence to Hasbro. A limited number of games are available from selected outlets in the town, including Shepherd Neame’s Visitor Centre shop, priced £35. For more information visit https://shorewaymarketing.co.uk/faversham-monopoly/
ENDS
About Shepherd Neame
Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Shepherd Neame is not responsible for the content on third party websites.
For further information please contact Senior Communications Officer Angela Cole on 01795 542142 or email acole@shepherdneame.co.uk or visit www.shepherdneame.co.uk
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.