Shepherd Neame has agreed a new pouring rights partnership with EFL Championship team Millwall Football Club.
The independent Kent brewer and pub company has been selected as the official provider of beer, cider, wines, spirits and soft drinks at Millwall FC’s stadium The Den.
Shepherd Neame Chief Executive Jonathan Neame said: “We are very pleased to embark on this new partnership with Millwall Football Club. The Lions have an incredibly loyal base of supporters, and we look forward to introducing them to our beers and joining them in celebrating the club’s achievements during the coming season.”
Millwall Football Club CEO Steve Kavanagh said: “This is a really exciting partnership for the club. Feedback collected from our supporters over the last year showed clearly that fans wanted more drinks variety available to them in The Den. Teaming up with Shepherd Neame allows us to offer a diverse range of brands which we are sure will prove popular with supporters, including Spitfire Lager, Bear Island East Coast Pale Ale, Hurlimann Lager and Whitstable Bay Pale Ale. We are really looking forward to a successful partnership with Shepherd Neame during the coming months.”
ENDS
About Shepherd Neame
Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
Shepherd Neame is not responsible for the content on third party websites.
For further information please contact Corporate Communications Manager Kathryn Tye on 01795 542259 or email ktye@shepherdneame.co.uk or visit www.shepherdneame.co.uk