Independent family brewer and pub company Shepherd Neame will take part in the Lord Mayor’s Show for the first time on Saturday, November 12.
Chief Executive Jonathan Neame currently holds the position of Master of the Worshipful Company of Brewers, and was therefore invited to join in the landmark event, organised by the City of London Corporation.
Combining carnival and state ceremony with military parade in a unique, vibrant spectacle that typically attracts half a million onlookers, the event raises money for The Lord Mayor’s Appeal, which this year is supporting the following charities: Samaritans, OnSide Youth Zones, DofE, Place2Be, OnSide Youth Zones and National Numeracy.
As a nod to its history as Britain’s oldest brewer, Shepherd Neame’s entry in the procession will include a traditional dray pulled by two shire horses. Horse-drawn drays were used by the company until the early 1900s to transport goods and deliver beer to its pubs around Kent. This will be followed in the parade by two of Shepherd Neame’s classic delivery vehicles, the 1923 Austin 7 van and the 1926 Thornycroft truck, both of which are usually on show to the public during brewery tours. All the vehicles will be decorated with hops, to represent the brewery’s unique location in the Garden of England. Chief Executive Jonathan Neame will travel on the dray with guests and dignitaries, and team members will walk alongside the vehicles wearing branded Shepherd Neame clothing.
The parade, consisting of more than 130 floats, will start at 11am from Mansion House, travelling to the Royal Courts of Justice, where those involved in the procession will stop for lunch. The procession will then recommence, coming back via the Embankment and Victoria Street.
Chief Executive Jonathan Neame said: “Shepherd Neame is proud to have been invited to take part in this year’s Lord Mayor’s Show. We are delighted to join in this spectacular event, celebrating the City of London while also helping to raise funds for some incredible charities through The Lord Mayor’s Appeal.”
The show will be broadcast live on BBC1. For more information visit https://lordmayorsshow.london/
ENDS
Notes for editors:
Image of Jonathan Neame: (l-r): Nick Tindal, Clerk to the Brewers Company; Katherine Smart, Technical Director of Diageo – Middle Warden; Jonathan Neame, CEO of Shepherd Neame – The Master; James Staughton, President of St Austell Brewery – Upper Warden; James Fitzgerald, Beadle of the Brewers’ Company
About Shepherd Neame
Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire Amber, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager and premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.
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Press release from Shepherd Neame.
For further information please contact Corporate Communications Manager Kathryn Tye on 01795 542259 or email ktye@shepherdneame.co.uk or visit www.shepherdneame.co.uk