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SHEPHERD NEAME UNVEILS ‘PAWSITIVELY’ DELICIOUS NEW DOG TREAT SET TO GET TAILS WAGGING

Faversham brewer Shepherd Neame has just unveiled a delicious new treat set to delight four-legged visitors to its pubs.

Jude’s Ice Cream for Dogs is now available at 15 Shepherd Neame pubs and hotels across Kent, Sussex and Surrey. Made using dog-safe ingredients, it is plant-based and uses real fruit purée to create a tasty treat for all pooches to enjoy. Launched by the Hampshire-based artisan ice cream company earlier this year, the refreshing 100ml tub is strawberry, apple and banana flavoured.

Shepherd Neame Head Development Chef Simon Howlett said: “We have worked with Jude’s Ice Cream for a number of years, as they are a fellow family business based in the South who create fantastic award-winning ice cream. When we heard about their new Ice Cream for Dogs, it seemed a perfect fit with our pubs.

“Many of our pubs are dog-friendly and attract a lot of dog walkers. We trialled Jude’s Ice Cream for Dogs at one of our most popular walking sites, the Minnis Bay Bar and Brasserie, Birchington over the summer. It proved so popular that it made sense to extend it to a number of other pubs and hotels that regularly welcome walkers and dogs.”

And in addition to tasting good, Jude’s Ice Cream for Dogs is also helping to do good – with 5% of all sales donated to support the work of Battersea Dogs and Cats Home.

If you are looking for inspiration for your next dog walk, Shepherd Neame has created 11 Pub Walk guides, all between four and six miles in length, which take in some of Kent’s most beautiful scenery – and all start and finish at a Shepherd Neame pub. For information or to download the guides visit www.shepherdneame.co.uk/walks

Shepherd Neame is asking dog owners to share pictures of their pooches enjoying the new ice cream on social media using #ShepsPets

ENDS 

Notes to the editor:

Shepherd Neame pubs currently stocking Jude’s Ice Cream for Dogs are: Pier Five, Chatham; Oak on the Green, Bearstead; Swan & Dog, Ashford; Horse & Groom, Wilmington; Crown, Rochester; Royal Albion Hotel, Broadstairs; Bell Hotel, Sandwich; Boathouse, Yalding; Spitfire, West Malling; Ship & Trades, Chatham; Britannia, Guildford; Bishops Finger, Canterbury; Crown Inn, Chislehurst; Juggs, Lewes; Minnis Bay Bar and Brasserie, Birchington.

About Shepherd Neame

Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, the Bear Island Collection and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager, and is the sole UK distributor for premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.


Press release from Shepherd Neame

For further information please contact Senior Communications and Marketing Executive Rose Davis on 01795 542192 or email rdavis@shepherdneame.co.uk or visit www.shepherdneame.co.uk

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