East London based brewery and SIBA’s Brewery of the Year 2021, Signature Brew (www.signaturebrew.co.uk), is on a mission: to revolutionise the quality of beer at live music events. Launched in 2011, Signature is the world’s number one brewery for band collaboration beers, having brewed with Idles, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari, Sports Team and many more. With Christmas undeniably on its way, Signature Brew is welcoming in the season by bringing back Bells End, their limited-edition beer brewed with The Darkness, and they’ve got an exciting new way for you to enjoy it…Introducing The Darkness’ Pub in A Box, Bells End Edition.
Lockdown saw Signature Brew create the award-winning Pub in a Box, hand delivered by out of work musicians. With Christmas coming, they collaborated with joyously bombastic rock idols, The Darkness, to create Bells End, an Extra Seasonal Bitter that’s bound to keep winter 2021 festive (5.2% ABV, £3.25 per 330ml can).
Taking its name from The Darkness’ hit Christmas single, Christmastime (Don’t Let the Bells End), this warming winter beer sees English hops unleash a mouth-watering bitterness to carry you through the season. On pouring out the brew, you’ll find a clear, deep copper beer with a medium-low carbonation; on the nose is a little stone fruit, toffee and light, earthy hops and you’ll be greeted with wintery and wild, spicy blackcurrant fruitiness and a firm bitterness which balances the complex rich, sweet toffee flavours of the malt.
Enjoy four cans of Bells End and a mix of Signature Brew’s award-winning core beers, Roadie All-Night IPA, Studio Lager and Backstage IPA. You’ll also get limited-edition glassware, a beer mat and Darkness art print. Plus, snacks, a Spotify playlist and a pub quiz… what more could you want?
Treat yourself or a friend to your very own pub, and don’t forget to grab a pen and name your establishment with the pub sign inside the box… and don’t let the Bells End!
All beers are suitable for vegans. The Pub in A Box Bells End Edition is available throughout the UK, delivered in just 1-2 days. Keep your personal pub well stocked with Bells End and more by shopping at signaturebrew.co.uk
www.signaturebrew.co.uk/products/pub-in-a-box-bells-end-edition
ABOUT SIGNATURE BREW
Celebrating 10 years in the business, the Signature Brew team is made up of musicians and music fans alike and – with an unwavering commitment to quality – Signature Brew has channelled the spirit and energy of live music into a brewery that stands for craftsmanship, artistry and passion. Brewed in Walthamstow, enjoyed by beer lovers and music superfans globally, their beers are of unrivalled quality.
The 2020 Covid 19 crisis saw Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered by musicians who had their tours cancelled (paid London Living Wage). Signature Brew had a momentous 2021, a year that saw the brewery win the coveted title of SIBA Brewery of the year, they rallied around the music industry by donating £250,000 of beer to music venues, celebrated their 10th Birthday, hosted hundreds of live shows and launched a series of exclusive beers and band collaborations.
Co-Founder of Signature Brew, Sam McGregor, says:
“We were really excited to brew with The Darkness, we love their music, and the experience didn’t disappoint. The band visited the brewery several times and we collaborated closely with them to find the perfect beer style and the perfect name. 2020 has been a tough one for everyone. We’ve worked with musicians throughout the year, from our socially-distanced brewery shows to enlisting bands to help deliver our now legendary Pub In A Box. As we approach the end of the year everyone needs a laugh and a tasty beer – and Bells End will definitely satisfy both.”
The Darkness’ Dan Hawkins adds:
“The tasting session for Bells End went well, it was a big night, and we tried every ale that we could think of. We wanted a beer that’s punchy and drinkable at the same time. Signature Brew really know their stuff and captured exactly what we were after. Bells End has got a bit of oomph to it but it’s something you can drink in the run up to Christmas and throughout the whole season. It’s a very wintery beer, it’s perfect and we can’t wait for everyone to try it.”
WHAT’S in the BOX?
8X CANS OF AWARD-WINNING CRAFT BEER
- 4x The Darkness’ Bells End Extra Seasonal Bitter, 5.2%
- This warming, winter beer was brewed with The Darkness and sees English hops unleash a mouth-watering bitterness to carry you through the season
- 1x Roadie All-Night IPA, 4.3%
- This refreshing beer is loaded with citrus notes, fit for road crews the world over. Unsung heroes, we salute you
- 2x Studio Lager, 4.0%
- This beer is clean and crisp with unmistakable floral hits and a deliciously bitter finish. All the notes of an instant classic
- 1x Backstage IPA, 5.6%
- Backstage IPA gives you an access-all-areas experience like no other, welcoming you into an unforgettable world of tropical flavour
GLASSWARE
- A miniature pint glass, perfectly sized to hold a 330ml can
SNACKS
- Some tasty pub treats – crisps and nuts
BEER MAT
- Because it wouldn’t be a pub without one!
LIMITED EDITION THE DARKNESS ART PRINT
- Featuring an interview with Rufus Taylor and an A3 fold out The Darkness poster
MUSIC QUIZ
- The greatest music quiz on Earth, trust us on this one
SPOTIFY PLAYLISTS
- Music playlists curated by music journalists, tailored to accompany each beer
NOTES TO EDITORS
NEW IN AT SIGNATURE BREW
- new: pub in a box, bells end edition – £30.00
- NEW: BELLS END – EXTRA SEASONAL BITTER; ABV 5.5%, £3.25 per 330ml can
- NEW: pINK VINYL – FRUITED GOSE; ABV 6%, £3.29 per 330ml can
- NEW: REVERB – NEW ENGLAND IPA; 6%, £4.98 per 440ml can
- NEW: PASSIONS – PASSION FRUIT NEIPA; 5% £4.98 per 440ml can
- NEW: PUB IN A BOX 2.0 – A MIX OF 8 CORE BEERS, Signature Brew glass, beer mat, tasty pub treats, Spotify playlist, the greatest music quiz on Earth (£30.00)
- For more information, please visit www.signaturebrew.co.uk
Find Signature Brew on social media:
- Instagram: instagram.com/signaturebrew
- Facebook: facebook.com/SignatureBrew
- Twitter: https://twitter.com/signaturebrew
Press release from Signature Brew
To request samples or interviews, please contact Right Hand PR:
Alex Godfrey: alex@right-hand.co // 07739 804 670