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30th September 2020

Small brewers pushed to breaking point: Beer sales plummet but taxes set to rise

  • New tax rises set to be introduced by Government risks killing off independent local brewers– ‘small breweries relief’ set to be slashed
  • News comes as craft beer industry reports sales are HALF of what they should be for this time of year
  • Table-service only and 10pm curfew are hitting wet-led pubs and brewers
New research released today by SIBA (Society of Independent Brewers) shows that the UK’s independent breweries are struggling to cope with a fall in beer sales, just as Government threatens them with increased taxes.Known for revolutionising the UK’s brewing industry, and creating a nation of craft beer lovers, this previously small but booming sector is now under threat– as the global lockdown saw a considerable drop in craft beer sales.  Even after pubs and restaurants started to reopen this summer, craft beer sales remained at just 51% of what they would have expected for a ‘normal’ July, and the new 10pm curfew and rules around table-service only have given pubs and brewery taprooms another hurdle to jump.

The fall in sales comes just as the Government is set to slash the Small Breweries’ Relief, which was introduced to take account of small brewers’ relatively high cost of production and allow them to compete with global brewers.

The Government are yet to reveal exactly how much these taxes will rise, and it is this uncertainty which means 58% of brewers say they are delaying investment, 51% are delaying employing new staff, and 49% are delaying growing their brewing capacity – with just 4% of respondents greeting the Governments proposed tax changes positively.

“This new data shows very clearly that breweries are delaying investment and growth as they simply do not know what their tax bill will look like in the future – it is making a very difficult situation near impossible for small independent breweries across the UK – businesses which have been hit extremely hard by Coronavirus. Breweries saw their sales slashed by over 80% when pubs closed and even in July once things had reopened sales were at half of what we would have usually expected. The timing of announcing a tax rise for many small brewers could not be worse.” James Calder, SIBA Chief Executive.

Tory MP and former Pubs Minister Andrew Percy has backed small brewers and says the proposed changes would seriously damage the industry, “The growth of small and craft breweries across the UK in recent years has been something of a jobs and economic success story. As well as supporting new jobs in the brewing directly, this growth has supported jobs and businesses right across the country be that farmers, local pubs or bottle shops. 
This has been in no small part thanks to support offered by the small brewers rate relief. This relief has led to a revolution in brewing whilst at the same time increasing choice for consumers and introducing consumers, especially younger consumers, to new styles of beer. 
The changes as proposed would seriously damage what has been something of a British success story in recent years and one of the few bright spots in what has been a difficult decade for our local pubs.”

This new research follows the launch of a Petition to back local beer; calling on the Government to reverse their proposed tax rise that would affect up to 150 small breweries. The petition has reached 40,000 signatures in a few weeks and now has the support of the UK’s largest beer consumer Group CAMRA.

“These figures highlight the fragile situation that our brewing industry is in following lockdown, and why the Government’s proposed tax increase for some of the smallest brewers poses a real threat to competition and consumer choice. We need the Government to rethink their plans for changes to Small Brewers Relief to make sure that our local and small brewers can overcome the challenges they have faced during the Coronavirus crisis and can invest and grow in the future. This is why it’s so important that all CAMRA members and beer lovers back the petition on the website today.” Tom Stainer, CAMRA Chief Executive


Notes to Editors

For further information email SIBA Head of Comms

Supporting images: Craft beer and brewing images

Petition to reverse changes to Small Breweries’ Relief

*Current petition number: 42,230      Target: 100,000 (to trigger debate in Parliament).

Survey Summary:


In response to question:

The Government’s announcement on SBR does not contain the full detail of what the new ‘curve’ will look like, how has this affected your plans for the year ahead? Tick all that apply

  • 58% delaying investment into business
  • 51% Delaying employing new staff
  • 49% delaying increasing capacity
  • 2% say it has encouraged them to make investment into business
  • 2% say it has encouraged them to increase capacity
  • Beer sales halved: Sales at 51% of what brewers would have expected for a ‘normal’ July
  • Breweries did not produce as much beer this summer due to Covid: 68% of breweries have remained trading but brewed fewer times, 11% temporarily closed the brewery but have now reopened, 8% remained the same throughout, 6% remained trading but didn’t brew.
  • Staffing levels still lower: 35% of staff back full-time following furlough, and 30% back part-time
  • Government lack of support: 90% of respondents do not believe the Government are doing enough to help small independent brewers
  • Global brewers grabbing marketshare: 96% of respondents think the large multinational brewers stand to increase their market share from Covid 19 to the detriment of small independent brewers overall
  • Lasting negative impact on industry: 64% expect Covid to have a strong negative impact on their business throughout 2020-2021, 27% except a moderate negative impact, 4% expect a neutral impact, 2% expect a moderate positive impact, 2% expect a strong positive impact.