16th June 2023 – St Austell Brewery has partnered with two Cornwall-based artists on a new limited-edition t-shirt collection. Clara Jonas and Alastair Knowles-Lenoir (otherwise known as Hands For Feet) have created five designs between them, inspired by korev lager (4.8% abv) and the Cornish coast.
The t-shirts launched at Royal Cornwall Show last weekend and are now available to buy from St Austell Brewery’s Visitor Centre and online shop, for £25 each.
Clara Jonas is an artist, illustrator and graphic designer who is passionate about building community and connection amongst those who are helping invest in a better, more balanced and sustainable future. Her work is often inspired by the planet, the sea and the outdoors.
Alastair Knowles-Lenoir is an illustrator, printmaker and muralist. His quirky and colourful work takes inspiration from social interactions, urban culture and surfing.
Laura McKay, Marketing & Communications Director, St Austell Brewery said: “We’re delighted to partner with talented local artists like Clara and Alastair and play a part in promoting their fantastic work, which we know korev fans will love.
“All five t-shirts embody the essence of our flagship lager brand and really bring ‘the taste of the coast’ to life. The designs are perfectly suited to the laidback Cornish lifestyle which has helped shape korev over the years. We can’t wait to see people wearing them this summer.”
The new korev t-shirt range is now available from www.staustellbreweryshop.co.uk
ENDS
For more information, contact:
Megan Chuter, Head of Communications
megan.chuter@staustellbrewery.co.uk
07970 379 690
Tom Gainey, Communications Assistant
tom.gainey@staustellbrewery.co.uk
07813 995 510
Notes for editors:
About korev lager (4.8% abv):
Pale gold like the morning sun, fresh and crisp like a coastal breeze, full-on refreshment like waves crashing against our shores. This is the coast in a glass, drink it all in.
Born in Cornwall, the enchanting land of stunning coastlines, industrial heritage and life by the sea has helped shape korev. Brewed with a much as Cornish-grown barley we can get our hands on, korev (4.8% abv) is a Helles style lager with a wonderful pale colour and a clean, crisp taste.
korev is available in supermarkets nationwide.
About St Austell Brewery:
Independent, family-owned St Austell Brewery was established in Cornwall in 1851. Fast forward 172 years, and the company’s range of award-winning beers – including Tribute pale ale, Proper Job IPA and korev lager – are available in pubs and supermarkets nationwide.
The business owns over 180 pubs, inns, and hotels across the West Country – including managed houses and tenancies. It also operates two breweries, in St Austell and Bath, having acquired fellow West Country brewer, Bath Ales in 2016.
With a network of six depots across the West Country – from St Columb to Wimborne – the company is the leading wholesale drinks distributor in the region.
For more information, contact:
Megan Chuter, Head of Communications
megan.chuter@staustellbrewery.co.uk
07970 379 690
Tom Gainey, Communications Assistant
tom.gainey@staustellbrewery.co.uk
07813 995 510
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.