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13th October 2019

St Austell Brewery secures listing with The White Brasserie Company

L to R: Paul van Zjil (operations director, White Brasserie Company) and Bob Chard (national account manager, St Austell Brewery)

St Austell Brewery has secured a listing for its flagship beer, Tribute, in the White Brasserie Company’s collection of pub-brasseries. The acclaimed pale ale is now available on cask in the 19-strong chain of pubs, which are based primarily in London and the home counties.

The White Brasserie Company, which has Raymond Blanc on its board, is a family of British pubs with a French brasserie twist. Warm and welcoming, each pub serves delicious, fresh, seasonal French fare and British pub classics, as well as a variety of cocktails, fine wines and cask beers.

Tribute (4.2% abv) is light, hoppy and zesty – the ultimate in good taste. With refreshing orange and grapefruit flavours, balanced with biscuit malt, everything about Tribute is carefully considered – from its specially sourced ingredients, through to its sympathetic brewing process. Tribute is famed in its south west heartland and one of the fastest growing cask ale brands in the UK.

In addition to being available on the bar, Tribute pale ale has also been selected as one of the key ingredients in the pub group’s steak and ale pie – available on the new Autumn menu from 10th October.

Bob Chard, national account manager, St Austell Brewery, said: “We’re very proud to see our flagship beer on the bar of White Brasserie Company outlets across the country. Tribute’s quality and consistent taste means that it has maintained its space as one of the UK’s top ten most popular cask ales.”

Paul van Zjil, operations director, White Brasserie Company says: White Brasserie Company said: “Tribute pale ale is a great fit for our pubs. It’s a premium ale which is well-known for its consistency and quality – attributes we know our guests expect and appreciate.”

Find out more about the White Brasserie Company and find your nearest pub, by visiting


11 October 2019


For more information contact:

PR Manager Megan Hocking: / 01726 218 920 / 07970 379 690

PR and Marketing Assistant, Patrick Grainger: / 01726 627 199 / 07967 174 405

More about St Austell Brewery

Independent, family-owned brewer, St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 167 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.

Most famous for its flagship beer, Tribute Cornish Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.

A gem at the heart of the Cornish community, and an employer of over 1,500 people, the company also has an estate of 179 pubs and hotels across the South West.

In 2016 St Austell Brewery joined forces with fellow west country brewer, Bath Ales, forming the St Austell Family Group. Bath Ales’ state-of-the-art new brewhouse, Hare Brewery, opened its doors in 2018.