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21st March 2013

St Austell Brewery sign up with Gloucestershire Cricket

L - R James Staughton, Managing Director of St Austell Brewery, Alex Gidman, James Fuller, Ian Saxelby , Richard Coughtrie  Ian Blunt, St Austell Brewery.jpgGloucestershire Cricket is delighted to announce St Austell Brewery, brewer of ‘Tribute’ the South West’s favourite ale, as a major sponsor and the main supplier to its Club Bars.

 St Austell Brewery is a family owned business based in Cornwall and have been brewing since 1851. The Brewery has 170 pubs, hotels and inns across the South West including the Albion in Bristol. St Austell Brewery is also the largest wholesale distributor of beers, wines and spirits in the South West and has recently opened a new distribution depot in Bristol.  Its award winning ales include Tribute, Proper Job and Trelawny.

 The 6 year partnership will see St Austell Brewery supply Gloucestershire Cricket’s bars at the Bristol County Ground and at The Brewin Dolphin Cheltenham Cricket Festival held at Cheltenham College each summer.  The sponsorship will give St Austell Brewery a strong presence at Gloucestershire’s ground including signage, hospitality, tickets, branding on Club playing shirts and activity on match days.  Tribute and other St Austell Brewery real ales will feature strongly in the Club’s bars this summer as the Pavilion development reaches its conclusion. 

 Tom Richardson, Chief Executive of Gloucestershire County Cricket Club said: “We are extremely pleased with this agreement.  This is a very exciting time for Gloucestershire with our new Pavilion opening this summer and the ground development completing ahead of our scheduled England v India One Day International in 2014.  St Austell Brewery has excellent products and they will be a superb partner for the Club in Bristol on match days and for other events in our new Pavilion and at Cheltenham.  We are looking forward to working with them to deliver a first class experience for our customers, whether for cricket or for conferencing and events in our brand new facility.”

 James Staughton, Managing Director of St Austell Brewery said: “We are delighted that Gloucestershire Cricket chose St Austell Brewery and honoured to have Tribute Ale associated with First Class Cricket.  St Austell Brewery’s heartland is the South West and we hope our commitment to supporting and working with Gloucestershire Cricket will help to further raise our profile, particularly among customers in Bristol and Gloucestershire.”


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Image, L – R: James Staughton, Managing Director of St Austell Brewery, James Fuller (bowler), Ian Saxelby (bowler), Alex Gidman (all rounder), Richard Coughtrie (WKT) and Andrew Hawkins, Bristol Sales Manager for St Austell Brewery.


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St Austell Brewery (


  • ·         With a large number of award wins under its belt, including, most recently, Best Drink, at the Food Reader Awards in 2013 and voted the licensees’ Regional Cask Ale of the Year at the Publicans’ Suppliers Awards 2012, its flagship Tribute Ale (4.2% ABV) is currently in the top five of the UK’s best selling premium cask ales.
  • ·         Founded in 1851, St Austell Brewery is known to be one of the oldest businesses in Cornwall.
  • ·         It is one of only 30 Independently Family Owned Brewers in the UK.
  • ·         The company owns over 170 pubs and inns across the South West.
  • ·         It is the South West’s largest wholesale distributor of beer, ciders, wines, spirits and soft drinks, serving more than 3,000 free trade accounts, from pubs, clubs, restaurants, hotels and other licensed outlets in Cornwall, Devon, Somerset, Dorset and Bristol.
  • ·         The company employs up to 1,000 people including part-time and seasonal staff.
  • ·         The company brews five main cask ale beer brands: Tribute, Proper Job, Trelawny, Dartmoor Best and HSD. Korev Cornish Lager is also available on draught.
  • ·         The bottled beer range consists of HSD, Tribute, Proper Job, Admiral’s Ale, Trelawny, Smugglers Vintage Ale, Smugglers Grand Cru, Clouded Yellow wheat beer, 1913 Cornish Stout and Korev Cornish lager.
  • ·         The company markets its cask ales nationally.
  • ·         The company also distributes a full range of national brands of beers and minerals and a full range of wines and spirits under the Walter Hicks label.
  • ·         The company is a recognised centre of excellence for training, accredited by the British Institute of Innkeeping (BII), offering a wide range of courses to people who work in the licensed trade.


For further information, please contact:

Jeremy Mitchell                                                                    Tom Cowle

Director of Marketing & Communications                       Deborah Clark Associates

St Austell Brewery                                                               PR on behalf of St Austell Brewery

Tel: 01726 627149                                                                 Tel: 01208 77900, e-mail:



Gloucestershire County Cricket Club is committed to creating a top sporting venue for Bristol and the wider Gloucestershire region.  Work commenced in October 2012 on the redevelopment of the County Ground to include 7500 permanent seats and the redevelopment of the Pavilion to include state of the art business, press and conferencing facilities.  Follow the development of GCCC via


For interview requests or for further press enquiries in regard to Gloucestershire Cricket please contact Carolyn Prosser (PR office) on Tel: 0117 910 8003 or 07920 246055 Email: