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10th February 2020

St Austell Brewery teams up with Mark ‘The Beast’ Labbett on Proper Pub Quiz campaign

St Austell Brewery has joined forces with quiz expert and TV personality, Mark ‘The Beast’ Labbett on its latest on trade campaign for its flagship IPA, Proper Job.

Launching today (Monday 10th February), publicans who stock Proper Job, will be in with a chance of winning one of 50 Proper Pub Quiz packs and a quiz night hosted by ‘The Beast’ himself.

As well as outlet tips for making the most out of hosting a pub quiz, Proper Pub Quiz packs include branded Proper Job clothing for the winning team, plus a quiz master cap, pens and branded assets for promoting the quiz night.

Award-winning Proper Job (4.5% abv) is one of St Austell Brewery’s most celebrated beers – a big, bold and powerfully hopped IPA that explodes with citrus, pineapple and grapefruit notes. Brewed with Cornish spring water, punchy American hops and the finest quality malt, it’s strong in flavour with a crisp and refreshing finish. Proper Job enjoyed a buoyant 2019, with draught volumes of the award-winning IPA up 36%.

Quiz expert, and TV personality Mark Labbett, said: “I’m delighted to be working with St Austell Brewery to encourage pubs across the UK to host their very own Proper Pub Quiz nights. Pubs are still one of the best places to accumulate general knowledge – and where my passion for quizzing first began. Long may this great tradition continue. I’m also looking forward to hosting a quiz for the winning pub later this year. Good luck!”

Marc Bishop, trade marketing manager, St Austell Brewery said: “Pub quizzes are still hugely popular with pub-goers across the UK and the perfect opportunity for local communities, friends and family to meet up in their local. We’re excited to be partnering with Mark, to celebrate this much-loved British pastime and to give our Proper Job customers the opportunity to host their own Proper Pub Quizzes.”

To be in with a chance to win a Proper Pub Quiz pack – or a quiz hosted by Mark Labbett – visit: The promotion runs until the end of October 2020.


11 February 2020

For more information contact:

PR Manager, Megan Hocking: / 07970 379 690

PR & Marketing Assistant, Patrick Grainger: / 07967 174 405

More about St Austell Brewery:

Independent, family-owned brewer, St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 169 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.

Most famous for its flagship beer, Tribute Cornish Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.

A gem at the heart of the Cornish community, and an employer of over 1,500 people, the company also has an estate of 180 pubs, inns and hotels across the West Country.