St Austell Family Group has today unveiled its new keg brand portfolio. Made up of Bath Ales and St Austell Brewery product brands, all the beers are now available in 30 litre kegs.
Making up the portfolio are three Bath Ales brands – all of which have had a makeover. As well as new-look branding, the brewing team, now headed up by Georgina Young, have been busy perfecting and tweaking the recipes for brands Cubic and Monterey.
The Bath Ales and St Austell Brewery brands making up the St Austell Family Group keg brand portfolio include:
Monterey (3.9% abv) – an easy-going, easy-drinking California Pale Ale. Full of pine and tropical notes, this pale ale was born but not raised in the USA thanks to its five American sourced hops, including Cascade, Simcoe and Ekuanot. Destined for long, lazy afternoons, it’s a refreshing, flavourful and sessionable beer as golden as the sands of Monterey Bay.
Cubic (4.5% abv) – pale ale precision. A quartet of Summit, Comet, Dragon and Citra hops bring strong passion fruit and citrus aromas, offset by a mellow bitterness. Boasting a full-on, drinkable flavour its taste is cubed and quite simply perfection in a pint glass.
Bounder’s (5.5% abv) – Bath Ales’ cider brand is also unveiling a new guise and refined liquid. With taste and flavour at its heart, it’s a full-bodied fresh and crisp-tasting cider which will leave cider-lovers bounding back for more. Crafted with slowly fermented fresh-pressed English apple juice, Bounders is matured for up to 18 months.
Proper Job IPA (4.5% abv) – St Austell Brewery is also adding one of its most famous beers to the keg portfolio. Already available nationwide on cask, and one of best-selling bottle-conditioned beers in the UK, Proper Job on keg is a new offering for the celebrated brand. Brewed to formidably high standards with Cornish spring water, the finest Maris Otter barley and a blend of imported hops, Proper Job packs a moreish hoppy punch.
For more information on how to order St Austell Family Group’s new keg brands call 0345 241 112 or email firstname.lastname@example.org.
For more information contact Press Officer, Megan Hocking:
email@example.com / 01726 218 920 / 07970 379 690
More about St Austell Brewery:
Independent, family-owned brewer, St Austell Brewery has been brewing beer in Cornwall since 1851. Fast forward 167 years and while traditional brewing techniques remain, innovation, passion and craftsmanship continue to evolve.
Most famous for its flagship beer, Tribute Cornish Pale Ale, St Austell Brewery’s range of award-winning beers – also including Proper Job IPA and Korev Lager – are available in pubs and supermarkets nationwide.
A gem at the heart of the Cornish community, and an employer of over 1,500 people, the company also has an estate of 179 pubs and hotels across the South West.
In 2016 St Austell Brewery joined forces with fellow west country brewer, Bath Ales, forming the St Austell Family Group. Bath Ales’ state-of-the-art new brewhouse, Hare Brewery, opened its doors in 2018.
More about Bath Ales
Bath Ales is the brewer of a distinctive range of premium, authentic and inventive beers for the discerning drinker. From its west country base, Bath Ales brews a range of consistently superior and well-crafted beers.
Fronted by flagship ale Gem, the new four-vessel brew house (Hare Brewery) has the capacity to produce more than 50,000 brewers’ barrels of beer –over 14.5 million pints. With 12 new fermenting vessels in place, the South West’s most sophisticated and technologically advanced brewery has doubled the available brewing capacity at Bath Ales.
Bath Ales beers are available in supermarkets nationwide and in pubs across the country. An exciting schedule of new beers have launched alongside the brewery opening, including an IPA – Lansdown – and premium English lager, Sulis.
Georgina Young, previous Head Brewer at Fuller, Smith & Turner, took on the role of Bath Ales’ Head Brewer in May 2019. She oversees all aspects of the brewing and packaging of Bath Ales’ beer brands.