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28th January 2019

St Peter’s Brewery Appoints Ex-Adnams Sales Guru

Rob Breakwell and John Hadingham

Suffolk brewery, St Peter’s, is looking to significantly grow its on-trade sales with the appointment of Rob Breakwell, who is well known in the industry with a huge knowledge of the beer market.

Rob will be joining the brewery as Head of Sales with an initial objective to grow the brewery’s cask distribution nationally, whilst also pushing the new draught side of the business.

Rob has an extensive background in the beer industry having worked as National Account Manager at Adnams for many years before more recently taking up the role of Director of Sales at Hiver The Honey Beer.

“We are very excited to have Rob on board,” says John Hadingham, Managing Director. “This year is going to be one of big changes for St Peter’s and I am delighted to welcome Rob to the Team to support our plans.”

“Rob is hugely experienced and respected within the industry, he’s incredibly well-known and well-connected and we look forward to seeing some of the fantastic results he will achieve in the coming months,” continues John. “We have many opportunities ahead, particularly across the On-Trade, to which Rob’s experience will be invaluable.”

Comments Rob, “After nearly 13 years at Adnams and more recently as Director of Sales at Hiver Beers in London, I’m thrilled to be joining St Peter’s at such an exciting time. I can’t wait to get back to an East Anglian Brewer and help to deliver the ambitious plans that St Peter’s has for the coming years.”

For more information on St Peter’s Brewery visit

For images or interviews contact Nikki Whiteford on 07733 261843 or email