400 Sainsbury’s stores across the UK will be the newest stockists of St Peter’s Without® Original alcohol-free beer in a new deal.
From this week, Sainsbury’s will stock a brand new and exclusive St Peter’s Without® Original four pack, becoming the latest in a string of multiples to sell the best-selling 0.0% alcohol beer.
“We are very excited to have secured this new contract with Sainsbury’s as it increases sales of our Without® brand to around 15% of our overall sales,” explains Steve Magnall, CEO at St Peter’s Brewery.“St Peter’s Without® Original is already sold through Tesco, Asda and The Co-op, and Morrison’s stocks our Without® Gold, so it is fantastic that Sainsbury’s is now selling it too. We have created an exclusive 4-pack of our 500ml bottles to be sold through the multiple and expect it to do very well.”
He continues, “Sales of alcohol-free beer are increasing all the time and activities such as Dry January have a huge impact on the growing interest in this area. We expect our St Peter’s Without® Original to sell very well through Sainsbury’s and allow us to continue to grow and expand our Without® brand even further.”
The St Peter’s Without® Original 4-pack will be available in the alcohol aisle in 400 Sainsbury’s store across the UK.
For more information on St Peter’s Without® Original visit www.stpetersbrewery.co.uk
For images, information or samples contact Nikki Whiteford on 07733 261843 or email firstname.lastname@example.org
[NOTES TO EDITORS]
- St Peter’s Brewery launched St Peter’s Without® Original in July 2016.
- It now produces three 0.0% alcohol drinks: Without® Original, Without® Good and Without® Organic.