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4th March 2014

Star Pubs & Bars Launches Nationwide Trial Of Cutting Edge Ordering App, Orderella

This April, Orderella, the leading mobile ordering app which allows its customers to order and pay for drinks and food with their phone, is being trialled at 40 Star Pubs & Bars. The leased pub division of leading cider and beer business, Heineken UK, will undertake the trial before being potentially rolled out to a total of 1,200 of the business’s venues. 

Simple and quick to use, the trial of the app means that customers visiting any of the selected Star Pubs & Bars can spend less time queuing and more time socialising. Customers simply order and pay for their drinks via their phone, and then have them delivered to their table, or can receive a message when their drinks are ready and collect them from the bar. Payments are made through Orderella’s payment provider, Paythru.
The trial of Orderella will maximise sales opportunities at Star Pubs & Bars, which operates a varied estate in a wide range of diverse locations, whilst also speeding up transaction times by up to 90 seconds compared to a card transaction, freeing up staff to serve more customers during busy periods.
Dennis Collet, Orderella CEO says: “The trial of our ordering app at 40 of Star Pubs & Bars presents an exciting opportunity for Orderella. Further enhancing the social experience at Star Pubs & Bars, the trial of Orderella will mean that customers can avoid queuing. It also offers huge benefits to the operator, allowing them to give their customers a better level of service and increase staff efficiency. We are delighted to be partnering Orderella with one of the most successful leased pub business in the UK and fully expect the app to be rolled out to 1,200 Star Pubs & Bars in the near future.”
Paul Daly, Retail Marketing Manager for Star Pubs and Bars, adds: “We’re delighted to be trialling the Orderella app at 40 of our pubs. Our mission is to offer pub customers the very best pub experience in their area and by offering the latest app technology to our existing customers, we believe that we are further enhancing their experience as they will be able to spend more time socialising and less time queuing.”
Notes to Editors
About Orderella
Orderella is an app which allows customers to order and pay for drinks and food with their smartphone. It was the brainchild of five business executives who have a diverse background in IT, Finance, Consultancy and Legal Services, and was created in August 2012. The team has extensive experience in the field of online ordering solutions. The app aims to enhance the order process to improve the overall customer experience, as well as improve operator efficiencies. Orderella’s payment provider is paythru, who ensures fast and simple mobile payments.
The app was launched at the Keyworth Tavern in Nottingham on the 23rd October 2013 and the first London site launched the app at The Parcel Yard on 6th November 2013.
Orderella is currently available from the iPhone App Store and Google Play Store, and is downloadable here:
Follow Orderella on Twitter: @orderella
About Star Pubs & Bars 
Launched in 2012, Star Pubs & Bars is the leased pub division of Heineken UK. Our ambition is to become the most successful leased pub business in the UK by attracting and developing outstanding talent, supporting our lessees with industry-leading retail advice and owning and investing in one of the industry’s best leased estates.
For all Orderella press enquiries please contact:
Sarah Featley, elliotts
T: 01296 714745 e: