Staropramen Launches New 10X440ML ‘Fridge Pack’

Staropramen, the number one Prague beer in the world^[3], has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category^[4].

The packs will launch in stores nationwide from 17^th March 2025, with the most recent data showing that 30% of shoppers who purchase multi-packs in the world lager category exclusively buy can formats^[5].

The new cans are encased in a new recyclable cardboard sleeve and include an easy-to-carry handle and quick tear-open fold.

The launch will be supported by a new marketing campaign including in-store POS, digital assets and a paid social media programme.

Each 440ml can and outer sleeve will include a scannable QR code, giving consumers access to exclusive Staropramen content as well as the brands website where they can learn more about Staropramen’s heritage and brewing process.

Bethan Roberts, Assistant Brand Manager at Staropramen, said: “Shoppers want a pack format that works for them. Adding a mid-size pack to our range enables retailers to provide more choice, making sure their world lager offering has the formats to suit all shopping habits.

“Every pack comes with a scannable QR code to give customers access to exclusive Staropramen content and promotions, as well as an insight into the brands heritage and brewing processes.”

ENDS

About Molson Coors 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale – Doom Bar.