Staropramen Launches New Price-Marked Multipack

Staropramen is launching its first ever 4x440ml can price-marked multipack (RSP £6.00) in the convenience channel, catering for the rising demand for this format in the world beer category^[2].

The new 4x440ml price-marked packs (PMPs) of Staropramen are rolling into convenience stores now, with cans encased in a recyclable cardboard sleeve.

As part of the brand’s new multi-pack packaging, scannable QR codes will also appear on both the can and sleeve, directing consumers to exclusive Staropramen content.

Multipack formats in the world beer category continue to grow^[3], while 46% of convenience shoppers now use price mark packs to inform their shopping decisions^[4].

The rollout follows the introduction of Staropramen 10x440ml can ‘Fridge Packs’ in March this year, alongside plain 4x440ml multipacks in April last year, which have already delivered more than £4.9m in value sales^[5] – giving consumers more choice than ever when looking to pick up Staropramen in store.

Staropramen is the number one Prague beer in the world^[6].

Jake Johnstone, Marketing Controller for Staropramen, said: “The world beer category continues to grow^[7], as does consumer demand for multipack formats^[8]. 4x440ml packs now represent 22% of total category sales^[9], as consumers look to enjoy world beer during social occasions at home – particularly as the warmer months approach.

“Shoppers perceive PMPs as offering better value which in turn helps to drive sales for convenience retailers. It also offers a point of difference that shoppers can’t get in larger stores. The launch of Staropramen’s 4x440ml price-marked multipacks is perfectly timed to help convenience retailers capitalise on all these trends during the crucial summer months.

“To go that step further, retailers could create their own offers and bundle deals tied to summer occasions and events to generate interest and give shoppers everything they’re looking for when planning at home occasions.”

ENDS

About Molson Coors 

For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.

Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling, and the UK’s number one selling cask ale – Doom Bar.

LinkedIn post

Unveiling our new price-marked multipack for Staropramen!

Our 4x440ml can price-marked multipacks (PMPs) launch in convenience stores nationwide from 20^th May

Perfectly timed for warmer months, these PMPs help retailers offer great value and drive sales during this key period.

Multipacks are increasingly popular in world beer, and this launch expands formats, giving consumers more ways to enjoy Staropramen

Enjoy our brands responsibly

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