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30th November 2020


Dear Friends of Shepherd Neame,

Firstly, I would like to once again thank you for your support during these difficult and uncertain times.

Yesterday, the Government announced that we will remain under tough restrictions at the end of this current lockdown, with 99% of the country in the highest two tiers and the whole of Kent in Tier 3.

Under the new restrictions, the vast majority of pubs will be unable to operate. This is a very disappointing outcome for all of us that work in the hospitality industry and we feel it is unfair.

  • Our industry has worked tirelessly to ensure compliance with social distancing rules and the evidence suggests that pubs account for only 1% of transmissions
  • We have adapted our pubs to ensure that they provide safe environments for customers and team members
  • Kent, as with other parts of the country, is a large and diverse county and many pubs are located in areas with low infection rates

We feel very sorry for the impact that this has on so many people’s lives, in particular those licensees who have worked so hard to prepare for Christmas, and our hard working and dedicated team members who will have to remain on furlough at this time.

We are doing our best to raise these matters in the media and at the highest level in Government. Shepherd Neame was among the signatories of this open letter to the Prime Minister, sent by the British Beer and Pub Association on Wednesday:

Click here for other media: and

We simply want the right to run our business. But, as a result of these restrictions, the industry will need further substantial economic support in the form of:

  • Materially enhanced business grants
  • An extended cut in VAT to 2022
  • Cancellation of business rates to 2022

These new restrictions go before Parliament on Tuesday (December 1). If you agree that they need to be amended, please write to your MP.

We have great faith that beer and pubs will remain at the heart of British life. We may be in a dark part of the tunnel now, but the light at the end of it is getting brighter every day as we count down to the time when the vaccine is widely available.

We have been greatly heartened by the overwhelming support that you have shown towards our licensees and our pubs in recent months, and our team members look forward to welcoming you back as soon as we are able.

Christmas may not be what we had planned, but let’s hope for a celebratory Easter.

With my very best wishes,

Jonathan Neame

Shepherd Neame Chief Executive


Notes for editors:

Britain’s oldest brewer Shepherd Neame has been based in the market town of Faversham, Kent for over 300 years. Perhaps best known for great British classic ales such as Spitfire, which carries the Royal Warrant, its diverse portfolio includes Five Grain Lager, Bear Island East Coast Pale Ale and Bear Island Triple Hopped Lager, and the Whitstable Bay Collection. It also brews international lagers under licence including Samuel Adams Boston Lager, and is the sole UK distributor for premium Thai lager Singha. The independent family business boasts an award-winning visitor centre and more than 300 pubs and hotels throughout London and the South East, from the historic heart of the City to the Kent coastline.

Press release from Shepherd Neame

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