Stonegate Group, the UK’s largest operator of pubs, bars, and venues, is proud to announce a strategic partnership with gifting platform, Virgin Experience Days.
This collaboration is set to elevate the customer experience by offering a wide range of packages, combining Stonegate’s renowned hospitality offers with Virgin Experience Days.
As part of the partnership, Stonegate Group will roll out a variety of experience packages at its popular venues, including Slug & Lettuce, Be At One, Walkabout, and more.
Among the standout offerings is the Slug & Lettuce Premium Bottomless Brunch gift option, allowing customers to enjoy unlimited prosecco or cocktails alongside a delicious brunch in a stylish and vibrant setting.
Other featured experiences include cocktail masterclasses for two at Be At One and Slug & Lettuce, perfect for those looking to refine their mixology skills, and elegant afternoon teas available across Stonegate’s Premium Pub & Dining locations.
Melissa Wisdom, Chief Commercial Officer at Stonegate Group, said: “We are delighted to partner with Virgin Experience Days to offer exceptional hospitality experiences across our diverse range of venues. From bottomless brunches and cocktail masterclasses to afternoon teas, our offerings are perfect for guests seeking memorable and unique experiences to gift to their loved ones. We are excited about the opportunities this partnership brings and the many locations we can cover together, ensuring that every guest visit is truly special.”
The partnership will enable customers to gift a Stonegate experience to friends and family, making it easier than ever to create lasting memories at Stonegate’s venues. With a broad selection of packages tailored to different tastes and occasions, the collaboration is designed to cater to both everyday social occasions and special celebrations.
Danni Rush, Chief Operating Officer at Virgin Experience Days, said: “We’re thrilled to be partnering with Stonegate Group and their incredible range of brands and experiences. As the UK’s leading experience gift provider, we’re well placed to offer an amplified platform for Stonegate’s fantastic experiences across their range, including Slug & Lettuce, Be at One, Walkabout, Social Pub & Kitchen, Pub & Dining, Proper Pubs, Premium Pubs & Bars, and Sports Bar & Grill. We look forward to supporting both marketing and business growth and can’t wait to see how our partnership develops.”
By combining Stonegate’s exceptional venues and services with Virgin Experience Days’ expansive platform, customers will have access to an array of unique and memorable experiences, making it effortless to find the perfect gift for any occasion. This partnership not only enhances the customer experience but also aligns with Stonegate’s mission of ‘bringing people together through our passion for great pubs, bars and venues’.
Together, both companies are committed to delivering high-quality, memorable moments that can be shared with friends and family across the UK.
For more information about the new range of experiences and to make a booking, please visit www.virginexperiencedays.co.uk.
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NOTES TO EDITORS
About Stonegate Group
Stonegate Group is the largest pub company in the UK. Its portfolio is comprised of over 4,500 sites, split across managed, operator led and leased and tenanted businesses.
The managed pubs division, which employs just under 16,000 people, is split into Branded and Traditional pubs. Branded is comprised of: Slug & Lettuce, Popworld, Be At One and the Venues division. Traditional (unbranded) pubs are made up of: Proper Pubs, Pub & Dining and Social Pub & Kitchen.
To date, over 12,000 employees have engaged with the various training programmes Stonegate Group offer, with over 600 Deputy Managers across the estate having been promoted to management roles.
The leased and tenanted estate, Stonegate Pub Partners, is made up of over 3,000 diverse sites whilst operator led Craft Union is currently made up of over 500 community pubs.
The business is multi award-winning for the training and development of its people and business success including:
BII’s National Innovation in Training Awards (NITAs): HR Manager of the Year, multiple times; Best Apprenticeship Training Programme (ATOP). Best Managed Company for Training.
REBA Employee Wellbeing Awards – Best New Wellbeing Strategy (5000+ staff);
Publican Awards – Best Pub Employer (501+ employees) multiple times; Best Community Operator (Craft Union Pub Company) multiple times; Best Managed Pub Company multiple times.
Great British Pub Awards – Best LGBTQ+ operator multiple times; Best Sports Pub multiple times; Best Pub Garden, Best Entertainment; Best pub to watch sport; Community Mindfulness
Licensed Trade Charity Awards raising awareness through fundraising
UK Hospitality’s Dusk ‘til Dawn Late Night Awards Best Marketing and Promotions Award; Best Service & Team; Best late Night Operator
HR Excellence Awards: Best Learning and Development Strategy
HR Distinction Awards: Innovation for Digital & Social Media; People Development; Innovative Use of Technology
And awards for charity contribution including Licensed Trade Charity: Outstanding Corporate Contribution Award; APPBG PUBAID Corporate Charity Fundraiser Award
Media Contact: Hannah Leeland, hannahleeland@leisurepr.co.uk
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