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18th April 2013

Success for St. Peter’s Brewery at the FreeFrom Awards 2013

 

St Peter’s Brewery is delighted to announce that our gluten-free beer, G-Free™, has been highly commended in the Non Barley Beer category at the prestigious FreeFrom Food Awards 2013 on 16th April, the only UK-brewed beer to win an award in the category. G-Free™ was one of over 340 products that were entered for the FreeFrom Food Awards, a record 37% increase on last year!

 

A team of 50 expert judges tested FreeFrom products across 15 categories including Plant ‘Milk’, Spread, Cheese & Desserts; Breakfast Cereals; Grocery; Ready Meals; and Savoury Biscuits and Snacks.  In order to be eligible to enter the awards the products must be free from one or more of the ingredients (including wheat, gluten, dairy, eggs, yeast, nuts and soya) that trouble so many people. It is estimated that globally between 220 and 250 million people suffer from food allergies (World Allergy Organisation) and this figure is continuing to rise.

 

Commenting on the success, St. Peter’s Brewery Managing Director, Colin Cordy, said; “We are delighted to win another award for G-Free™, this product having previously been voted Europe’s Best Gluten Free beer in the 2012 World Beer Awards”.

 

Commenting on the results Michelle Berriedale-Johnson, editor of FoodsMatter who chairs the judging sessions said: “There were many dishes that were free from a number of allergens, yet tasted and looked as good as any conventional product and we recognise that to achieve this takes significant skill and investment from the food industry. Our congratulations to the winners and to those whose products were commended; the standard this year was the highest yet and we look forward to seeing what 2014 will bring!”

 

The range, quality and innovation of the winning and commended products is further evidence of the growth of the ‘free from’ sector in the UK, which is currently valued at £240 million and expected to grow to £519 million by 2016 – a year on year growth of 15.5 %.(Kantar World Panel).

 


The FreeFrom Food Awards have been instrumental in driving new product development and improving the quality and choice of freefrom foods that are available. For more information on the awards visit www.freefromfoodawards.co.uk.
For information on freefrom food visit www.freefromfoodsmatter.com and for information on food allergy and intolerance visit: www.foodsmatter.com. You can also follow them on Twitter: @FFFoodawards and @FreeFromFood.

 

– Ends –

 

Notes: St. Peter’s G-Free is brewed at the St. Peter’s Brewery in Suffolk using sorghum to replace wheat or barley used in traditional beers. American Amarillo hops are used to give the beer fruity aromas and taste.
The beer is sold in the UK by Ocado and in many specialist health food and farm shops as well as being exported to 15 export markets word-wide, the largest being the USA.

 

For G-Free™ images, please click this link: Bottle, Bottle & Glass

 

For further information please contact: Colin Cordy – 01986 782322 / colin@stpetersbrewery.co.uk

 

For further information and media enquiries please contact: the FreeFrom Foods Awards press office:

 

David Gough / Alice Jarrett-Kerr
Ceres
Tel: 01189 475956
E: david.gough@ceres-pr.co.uk / alice.jarrett-kerr@ceres-pr.co.uk