With demand for alcohol-free beer on the up, St Peter’s Brewery is celebrating a new contract with the Old Spot Pub Company to serve its 0.0% golden craft beer, Without® Gold, on tap for the first time.
Available in 30-litre stainless steel kegs, Without® Gold will now be served on draft in the Old Spot Pub Company’s establishments in Lemington Spa and Wokingham, with other pubs in the chain set to introduce it very soon.
This is the first time St Peter’s has offered Without® Ale in keg format. “This is a very exciting new deal for us,” explains John Hadingham, MD at St Peter’s Brewery. “These are the first Without® kegs we have produced and the fact that the rate of sale is proving to be strong just shows how the market is changing.”
A new business which only launched in August, The Old Spot Pub Company is managed by the Ei Group and runs four pubs in London and beyond, with two more opening in the coming months. “The first keg of Without® Gold went into the chain’s Lemington Spa pub last week and such has been the initial demand that we have already had to supply more – there’s been a great response from customers,” continues John.
“We feel it is important to provide something for everyone. In the same way that we have gluten free options on our menu, it seemed right that we also have alcohol-free options on our bar,” explains William Saffery, Productivity Mentor at Old Spot Pub Company. “We chose St Peter’s Without® Gold for our bars because it’s a proper, locally-made ale and if people buy it at the bar it can easily pass for a normal pint. In fact almost 90% of people who blind taste it don’t know its alcohol-free!”
Up until now St Peter’s Without® Original and Without® Gold have only been available on tap at the Jerusalem Tavern in London, St Peter’s flagship tap room. John hopes this deal with Old Spot Pub Company could be the first of many. “Why should people looking for a zero alcohol beer only ever be able to buy it in a bottle? Having Without® Gold on draft makes a lot of sense if bar space allows and it tastes fantastic when served straight from the tap,” adds John.
For more information on St Peter’s Brewery visit www.stpetersbrewery.co.uk