A Suffolk brewery producing a range of 0.0% alcohol beers, has seen sales soar
during the first month of the year as more Brits than ever before take part in Dry
January.
St Peter’s Brewery in Bungay produces three top alcohol-free beers: Without®
Original, Without® Gold and Without® Organic.
During Dry January, Without® Original featured prominently in Tesco’s UK-wide Dry
January promotion and sales of the beer increased by 30% as shoppers clamoured to
find a zero alcohol alternative to help them abstain from the booze.
Sales proved similarly buoyant for Without® Gold, which is sold exclusively through
Morrison’s stores nationwide, with sales increasing by a huge 40%.
According to a YouGov survey, 3.1 million people in the UK took part in Dry January
this year.
“Dry January has once again proven to be a fantastic sales opportunity for us,
particularly as our range of 0.0% alcohol beers really do taste as good as their
alcoholic counterparts. We saw sales of our Without® brand grow across the board
during January as more people looked for alcohol-free alternatives,” explains Steve
Magnall, CEO at St Peter’s Brewery.
“The great thing about Dry January is not only the fact that is an excellent initiative,
but it also helps to highlight the quality and diversity of alcohol-free drinks now
available in the UK. As one of the few 0.0% alcohol beer brands, Without® proved an
excellent choice and our sales reflected that.”
For more information about St Peter’s Brewery and the Without® range visit
www.stpetersbrewery.co.uk