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5th February 2018

Suffolk Brewery Sees 40% Sales Boost From Dry January

A Suffolk brewery producing a range of 0.0% alcohol beers, has seen sales soar

during the first month of the year as more Brits than ever before take part in Dry


St Peter’s Brewery in Bungay produces three top alcohol-free beers: Without®

Original, Without® Gold and Without® Organic.

During Dry January, Without® Original featured prominently in Tesco’s UK-wide Dry

January promotion and sales of the beer increased by 30% as shoppers clamoured to

find a zero alcohol alternative to help them abstain from the booze.

Sales proved similarly buoyant for Without® Gold, which is sold exclusively through

Morrison’s stores nationwide, with sales increasing by a huge 40%.

According to a YouGov survey, 3.1 million people in the UK took part in Dry January

this year.

“Dry January has once again proven to be a fantastic sales opportunity for us,

particularly as our range of 0.0% alcohol beers really do taste as good as their

alcoholic counterparts. We saw sales of our Without® brand grow across the board

during January as more people looked for alcohol-free alternatives,” explains Steve

Magnall, CEO at St Peter’s Brewery.

“The great thing about Dry January is not only the fact that is an excellent initiative,

but it also helps to highlight the quality and diversity of alcohol-free drinks now

available in the UK. As one of the few 0.0% alcohol beer brands, Without® proved an

excellent choice and our sales reflected that.”

For more information about St Peter’s Brewery and the Without® range visit