Harvey’s Brewery wins Gold at Transform Awards Europe
The Transform Awards are Europe’s only dedicated celebration of rebranding and brand development. Each of the prestigious award programmes focus on specific aspects of the branding process and provide a platform from which to benchmark and showcase excellence.
From hundreds of entries across 43 European countries including global brands and companies, Harvey’s were successful in the category for ‘Best Brand Evolution’.
This award is for the brand that best moves its identity into the future while maintaining links with the past and evolving in a clear and creative way.
The Transform judges noted that on working with WPA Pinfold, Harvey’s were able to successfully:
“Draw on the brewery’s rich history and heritage in Sussex, as well as the work of local artists, to infuse every drop with authenticity.”
The new designs were used on all Harvey’s beers, POS material and glassware which have been available to the trade for the past year.
Bob Trimm, Harvey’s Sales and Marketing Manager said,
“We were extremely pleased with the new branding introduced last year and we have received very good feedback from the trade.”
“With 228 years of history behind us, it was essential that the rebrand was sympathetic to our history whilst modernising the brand for future generations. To have the endorsement of the rebrand from the within the Marketing industry is very gratifying.”
Harvey’s rebrand continues into 2018 with a new range of merchandise now available in their Brewery shop and online. This is branded with their ‘We Wunt Be Druv’ motto, adopted from the unofficial Sussex County expression meaning ‘we will not be driven’.
Caption to image: Collecting the award (L-R) Zoë Prescott, Marketing Coordinator and Harvey’s family member, Bob Trimm, Harvey’s Sales and Marketing Manager, Myles Pinfold, Director, WPA Pinfold.
For further details or additional comment please contact: Harvey’s Sales & Marketing Manager, Bob Trimm on 01273 480209, mobile: 07713 270547 or by email: firstname.lastname@example.org
High res images of the rebrand are available to support this story by contacting Bob Trimm as above.
Notes to editors
►Harvey’s Brewery is based in Lewes, East Sussex. It was founded in 1790 and has a member of the eighth generation of the founding family currently working there. The brewery building has been a landmark in Lewes for more than 200 years.
►Original rebrand Press Release here: https://www.harveys.org.uk/introducing-fresh-new-look/
►Harvey’s beers include the iconic Harvey’s Best Bitter (4%), twice-winner of Champion Beer of Britain, and Old Ale (4.3%), declared the World’s Best Mild at the World Beer Awards on three occasions, and multi-award winning Imperial Extra Double Stout.
►Harvey’s latest ‘We wunt be druv’ merchandise can be found here: https://www.harveys.org.uk/product-category/clothing/
►The full list of Transform Award winners can be found here: http://www.transformmagazine.net/articles/2018/transform-awards-europe-winners-represent-best-in-european-branding/