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8th April 2024

Take a Look Inside New Liverpool Pub Following £280,000 Refurbishment

The Prince George on Longmoor Lane in Fazakerley, Liverpool re-opened on Thursday 28th March following a major investment of £280,000. The pub is part of Proper Pubs – the award-winning community operator division of Admiral Taverns – which has more than 200 pubs across England, Scotland and Wales.

The pub has undergone a transformational internal and external refurbishment to give The Prince George a brand-new look and fresh décor to appeal to all the local community. This includes brand new flooring throughout as well as a newly installed DJ zone for many great nights of entertainment. In addition, the pub boasts a designated darts area complete with two boards for customers to enjoy recreationally or competitively. Outside, the pub features a cosy, newly renovated garden area for customers to enjoy during the summer months.

For opening night, the customers were treated to a live performance from local artist, Neil Mcenery, as well as a complimentary glass of prosecco.

Operator of The Prince George, Toni Rowe, said: “Opening night was brilliant! It was amazing to welcome all our customers, old and new, to the newly transformed pub and it was great to be able to show off everything that the Prince George has to offer.

We’ve received an amazing reception from the local community, and we can’t wait to welcome them all back again soon!” 

The Prince George offers a wide range of drinks promotions as well as TNT, Sky Sports and horse racing channels for visitors to enjoy. Going forward, Toni is excited introduce a regular schedule of entertainment including quiz, bingo nights and karaoke nights and will host local darts teams. In addition, the operator will run a series of fundraising events for charities close to her heart and will specifically look to work with local men’s mental health initiatives.

Matthew Gurney, Operations Director for Proper Pubs, said: “The refurbishment at the Prince George looks incredible and I’m delighted that the opening night went so well! I would like to extend my thanks to the whole team for making this such a huge success. 

On behalf of the Proper Pubs team, we wish Toni every success for the future in making The Prince George a vital community hub.” 

Proper Pubs is always looking for ways to support its communities through an annual schedule of events and fundraising initiatives, with this being the third consecutive year it has donated Easter treats to local communities across the UK.  In the lead up to Christmas, Proper Pubs donated 20,000 Christmas selection boxes and other festive treats to local charities and has been recognised for its defibrillator fundraising and installation campaign which has already saved 11 lives.


The Prince George is located on Longmoor Lane in Fazakerley, Liverpool L9 0ED, UK

Notes to editors:

Admiral Taverns (“Admiral”) is the UK’s number one community pub group. Headquartered in Chester; the Group operates a national estate of c.1,500 predominantly wet-led community pubs. Admiral’s unique operational approach has earnt industry recognition with the Group winning Best Community Pub Operator at this year’s Publican Awards, whilst also being shortlisted for Best Partnership Pub Company (501+ Sites). In 2019, 2016 and 2013, Admiral Taverns won Best Leased and Tenanted Pub Company at the Publican Awards and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers.

Contact: James Price,

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