The fast moving casual dining market has prompted managed pub and bar group TCG to revamp its popular King’s Feast menu, adding a range of new dishes to reflect changing food trends.
The new menu is launching at TCG’s nine King’s Feast community pubs during September. With a choice of more than 60 main courses, along with starters, sides and desserts, King’s Feast is among the broadest menu offers in the local pub market.
Several new additions reflect UK consumers’ ever-increasing love affair with all things spicy. They include the Kickin’ Chicken burger, marinated in hot sauce, Mega Volcano Ribs served from the grill in hot BBQ sauce, and the 18 inch Mega Pork Chilli Hot Dog, topped with beef chilli, jalapenos and melted cheese.
Indian favourite Tandoori Chicken, served sizzling from the grill with rice, naan bread and a yoghurt dip is another new main course, as is Macaroni Cheese, offered with the option of adding BBQ Pulled Pork.
New starters include the Pork Cocktail, made with slices of belly pork served with Chinese plum sauce, and Shroomies, slices of flat mushroom in breadcrumb served with a spicy mayonnaise dip.
New desserts include Peanut Butter Toffee Waffle, Four Layer Chocolate Fudge Cake, and Jaffa Ice Cream Cake.
Nigel Wright, TCG chief operating officer, says: “The UK’s casual dining market is one of the most dynamic in the world, with new dishes and flavour combinations coming through all the time. Our challenge with King’s Feast is to reflect all those influences in a local pub setting, and this latest menu is undoubtedly our best yet.
“At the heart of King’s Feast is the principal that we are preserving the essential character of great local pubs, while at the same time extending their appeal to a much broader customer base.
“In all our King’s Feast pubs, you will see regulars who used to just come in for a pint sitting down to enjoy a meal with friends, or three generations of a family getting together for Sunday Lunch and leaving the worry of the washing up to us.
“As we build towards the peak Christmas season, King’s Feast continues to record sales growth figures that many destination food pubs would envy, while at the same time maintaining a very healthy drinks trade.”
At all King’s Feast pubs, food revenue has grown from below 10% of total sales to an average of 25% post-conversion to the format, alongside an uplift in wet sales as the pubs expand their customer base within the local community.
-ends-
Notes to editors:
- TCG operates a diverse estate of 67 managed pubs and bars nationwide.
- The business has a strong foothold in London, with high-profile sites such as the flagship Tattershall Castle floating bar and restaurant on the Embankment.
- The estate stretches across the country from Aberdeen to Newquay, and from Cardiff to Norwich. It includes late night bars, community and sports locals, student venues and quality town centre pubs, as well as a number of trading formats, such as the Henry’s Café Bar brand, Eerie Pubs and the King’s Feast food concept.
Issued on behalf of: TCG
By: ShielPorter Communications
Further information: Ros Shiel: ros@shielporter.com / 07841 694137
John Porter: john@shielporter.com / 07734 054389