Duvel Moortgat-owned Missouri craft titans, Boulevard, are landing in the UK this week via BottleShop’s fully refrigerated distribution channel. The beer is kept at 6°C to lock-in flavour, ensuring the beer tastes as fresh here as it would in Boulevard’s Kansas City taproom.
The shipment comprises both their year-round classics including Single-Wide IPA and Tropical Pale Ale, plus the legendary, and multi-award winning, Tank 7 Farmhouse Ale.
Also heading over are the bigger, bolder, more complex beers from their Smokestack Series including Whiskey Barrel Stout and Bourbon Barrel Quad. With the beers available nationwide via BottleShop, demand is expected to be high from both mainstream and specialist bars, shops and restaurants.
BottleShop Founder and Managing Director, Andrew Morgan, is delighted to be importing Boulevard exclusively to the UK: “Without the #ColdChain guarantee, Boulevard simply wouldn’t ship to the UK. Thanks to our friends at Duvel, we’ve been able to secure some incredible beers from this world-leading brewery and we can’t wait to get them into the market.”
John Wood, General Manager of Duvel Moortgat UK, was instrumental in securing the BottleShop’s UK route to market for Boulevard: “As we at Duvel Moortgat continue to see great growth and opportunity for our Belgian speciality beers, we wanted to ensure our Kansas City jewel, Boulevard, got the right level of focus in the UK market. Once we had made this decision we could look no further than our friends at BottleShop who, without doubt, deliver as American beer experts. Their full ColdChain capability will ensure our fantastic beers reach the thirsty consumers in the best possible condition.”
These Boulevard beers may not be in Kansas anymore but click your heels as you take a sip and you could be forgiven for thinking otherwise. For more details about the Boulevard range and BottleShop’s #ColdChain programme, please contact firstname.lastname@example.org or call 0203 490 9252.
For more information on Boulevard’s beers, please visit www.boulevard.com/beer
Communications Manager (Wholesale)
020 3490 9252