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8th February 2024

The Drinks Trust calls the drinks industry and hospitality community to have a say in its annual survey to understand the industry’s needs

In its fourth consecutive year, the charity’s annual survey requests feedback from the drinks and hospitality workforce.

The Drinks Trust has launched its annual industry survey aimed at better understanding the wider drinks industry and hospitality community.

The Drinks Trust provides financial assistance wellbeing support and educational opportunities to the people of the drinks and hospitality industry. In 2023, the charity helped 5,000 people across its services, Assist, Restore and Develop.

The survey is a critical tool in further understanding the needs of the industry’s workforce, from point of production to point of sale, unpicking important topics spanning work, life and wellbeing. It takes just five minutes to complete

The 2024 Drinks Trust annual survey is backed by UK wines and spirits firm, Kingsland Drinks Group, which actively works to build a better drinks industry, now and for the future.

The Drinks Trust CEO, Ross Carter said: “The Drinks Trust remains dedicated to deepening our understanding of the needs of our industry, with the aim of delivering impactful support and services. As it enters its fourth consecutive year, our annual survey remains pivotal in shaping our ongoing services to address the evolving needs of the industry workforce. We are therefore asking drinks industry and hospitality organisations, businesses and professionals to distribute our survey among their teams and industry peers. By collectively participating, we will gain a comprehensive insight into the services essential for effecting positive change within our industry.”

Jo Taylorson from Kingsland Drinks Group commented: “Building a better drinks industry now and for the future is critical in ensuring the health of the sector, and the wellbeing of the incredible people who work across drinks and hospitality in the UK.  The work The Drinks Trust does to drive this agenda is hugely important. Help us take the temperature and better understand the needs of our people; it’s a brilliant opportunity to ensure your voice is heard to affect real change and contribute to the longer-term health of our industry.”

With rising overheads and increasing labour costs forcing many companies to take drastic action, 2023 was a challenging year for the industry. The current economic playing field and ongoing cost of living crisis means that 2024 and beyond are set to be just as challenging, affecting thousands of businesses and individuals nationwide.

The survey is now open until mid-March and responses are completely confidential. Nine selected participants will receive a mixed case of wines from one of the survey’s prize sponsors, Kingsland Drinks Group and Virgin Wines.

To take part in the industry survey, click here:


Notes to Editors:

The Drinks Trust

The Drinks Trust is the charity dedicated to the drinks and hospitality workforce. It strives to empower our industry people through services designed to assist financially, restore well-being and develop skills, and to do so with compassion and respect. In doing so, The Drinks Trust seeks to create an equitable industry where opportunities to thrive are open to all. To find out more, please visit For media enquiries, please email Alessandra Brugola, Marketing Manager, at

For media enquiries, please email Alessandra Brugola, Marketing Manager, at

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