6th September 2024: The Licensed Trade Charity (LTC) has strengthened its senior leadership team with the appointment of Joby Mortimer as its first Director of Charity Operations.
The senior hire – the first under the stewardship of CEO Chris Welham – will bolster both the revenue-generating arm of the LTC, as well as the charitable fundraising capabilities of the 230-year-old charity, which provides an extensive range of support services to workers across the licensed hospitality and drinks industry.
Mortimer, a seasoned industry figure who has held senior roles at Brakes Group and Budweiser Budvar UK, will report directly to Welham and brings a wealth of commercial and industry experience to the role.
Chris Welham, Licensed Trade Charity CEO, said: “This is a linchpin role which is absolutely central to our operations, our service delivery and frankly, as we continue to build on the vital work of the LTC, our future success. I couldn’t think of a better person to be joining us on this journey, as our first Director of Charity Operations.
“Joby has extensive experience in our industry, an impressive track record of delivering commercial success and, most importantly, is an excellent and values-driven individual who cares passionately about our work. I‘ve absolutely no doubt he will be a huge asset to the LTC, helping us to deliver on our long-term goals, whilst also ensuring we continue to reach more individuals, who massively need and depend on our support services.”
In the new role, Mortimer will work with LTC’s existing teams across key functions such as its education division as well as its investment and property portfolio. Key will be supporting the organisation to deliver on a revenue-growth agenda, with every additional penny raised directed to helping its beneficiaries. Alongside this vital work, the new Director of Charity Operations will oversee the strategy and implementation of the organisation’s charitable services to ensure the LTC is effectively delivering support to the people who need it most.
Commenting on the new role, Mortimer said: “After 28 years of working in the hospitality industry, the chance to work for a charity that does such amazing work, which is very close to my heart and which I have supported for a number of years, was too good an opportunity to pass up; I couldn’t think of a better role, and I am delighted to be joining the LTC.
“The Licensed Trade Charity is a genuine purpose-led organisation full of amazing and dedicated people, delivering such an important resource for so many, so I am excited to have the chance to play a part in building on the fantastic work the charity has done over the past 230 years and continues to do today. Its work has never been more important, and I am looking forward to working with Chris and the extraordinary team to support even more people and to transform more lives.
“The people working in the licenced hospitality sector continue to face increasing pressure and the work of the Licensed Trade Charity is vital in providing practical and financial support so that all of us in society benefit from having hospitality venues in our communities.”
Joby will take up his new role on 1st October and joins the Licensed Trade Charity from Brakes UK where he is Corporate Hospitality Director, leading the £140m channel across the National on trade. He is also currently serving as a non-executive director (NED) at The BarCode and PJB Drinks.
He has participated in the Hospitality Rides initiative (formerly Pedalling for Pubs) since its inception helping to raise more than £1m for the Licensed Trade Charity and Only A Pavement Away.
-ENDS-
For more information on the Licensed Trade Charity, please contact Fleet Street: LTC@fsc.uk.com
About the Licensed Trade Charity
Founded in 1793, the Licensed Trade Charity has been helping transform lives and unleash potential across the licensed hospitality sector for over 200 years, however, the work the Charity does for the industry has never been more important.
Central to the Licensed Trade Charity’s service is its invaluable 24-hour free helpline that is there day and night to give people the support they need, whenever they need it. Many reach out to the LTC helpline for support with their mental wellbeing, with the charity providing practical guidance and wellbeing support. However, the helpline and website are vital first steps, allowing the Licensed Trade Charity to assess the care needed for its users. Many of its beneficiaries come first through the helpline and then speak to a specialist support team or trained counsellors for support in all areas of social, mental wellbeing and financial aid who will provide help on a confidential basis.
The spectrum of support drinks people can receive from the Licensed Trade Charity is vast, it really is a one stop shop, covering everything from employment advice to one off grants of up to £5,000 that might go towards helping with rent arrears, having a new washing machine fitted or providing new school uniform for children. Of course, the level of support industry professionals can receive is dependent upon length of service and grants are means tested but all resources are completely free. The charity also runs three fully funded independent schools, providing education to many children from the sector. Through its bank of specialists and dedicated staff, the Licensed Trade Charity is perfectly positioned to stop an issue turning into a crisis.
You can find out more about the Licensed Trade Charity by visiting its website https://www.
The Licensed Trade Charity helpline is 0808 801 0550.
Licensed Trade Charity is registered with the Charities Commission Registration no. 230011.
Supporting imagery available to download here
For more information on the Licensed Trade Charity, please contact Fleet Street: LTC@fsc.uk.com
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