Skip to main content
17th August 2021

The numbers are in! Craft Union raises over £95,000 for local charities during UEFA EURO 2020 while Stonegate Group gives away over 60 tickets to the games

Stonegate Group’s Craft Union Pub Company raised over £95,000 for local charities during the UEFA EURO 2020 tournament while the wider Stonegate business gave away over 60 tickets with Coca Cola to delighted football fans, gifting them the opportunity to be a part of the reduced crowd, in person at Wembley.

The staggering fundraising total was raised across Craft Union sites in their “A Crafty Road to the Final” campaign. Running throughout the tournament, donations came through various events such as football-related games and quizzes held by individual pubs. The money will be going to each of the pub’s local community causes to give back to the people at the heart of their local areas.

Frazer Grimbleby, Operations Director for Craft Union Pub Company, said “It was fantastic to see so many of our customers back in our pubs. Craft Union pubs have always had a brilliant atmosphere for sport, and when you factor in something like the EUROS, with England doing so well, it just creates boundless positivity and jubilation in our pubs.

“We have really missed enjoying live sport in our venues and after the year we’ve had it has made enjoying it with our local fellow footie fans even more special, we can’t wait for it to continue into the coming football season. Community support is a huge part of the ethos of Craft Union and the support we’ve received from our customers during this campaign has been amazing. It is a fantastic effort by all of our teams at Craft Union and enormous congratulations from all of us for their amazing work in fundraising such a spectacular amount.”

The stadium ticket competition ran across Stonegate’s We Love Sport App, which allows customers access to all the company’s offers and giveaways, as well as up to date information on the latest fixtures showing across the Stonegate estate.


Editor’s notes: 

About Stonegate Group

Following the acquisition of Ei Group on 3rd March 2020 for £1.27bn, Stonegate Group is the largest pub company in the UK.  Its portfolio is comprised of 1,270 sites within the managed division and 3,200 leased and tenanted businesses.

The managed pubs division, which employs 13,500 people, is split into Branded and Traditional pubs. Branded is comprised of: Slug & Lettuce, Walkabout, Be At One and Venues. Traditional (unbranded) pubs are made up of: Proper Pubs, Town Pub & Kitchen, Classic Inns, Common Room and Craft Union.

Press release from Stonegate Group