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3rd February 2012


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Having undergone an extensive environmental audit and demonstrated legal compliance, outstanding environmental practices and an ambition to improve further, Craven Arms (Shropshire) based The Wood Brewery Ltd, has attained Green Achiever scheme silver status.

Developed by environmental consultancy E4environment and promoted in this instance through a pilot project with HEART OF ENGLAND fine foods (HEFF), the Green Achiever scheme operates on four levels. Businesses or organisations will start by registering free , complete a short questionnaire to outline its responsibilities and receive a listing in the Green Achiever online business directory. After Registration members can decide to progress to self-assessment or to go straight to silver and then onto gold.


Companies participating in the HEFF project receive a regulatory health check report, a bespoke declaration of environmental commitment, a 12-month improvement programme, fortnightly information newsletters and on-going environmental advice and support.  Normally costing £112 + VAT for self-assessment and between £306 and £612 + VAT and expenses for silver; participation in the pilot project is free of charge to a limited number of HEFF members and includes E4environment’s consultancy fees and Green Achiever membership for a year.


Since it started brewing real ales in 1980, The Wood Brewery has become one of the best known in Shropshire.  Its top-selling bitter, Shropshire Lad, is widely available as a cask-conditioned draught beer or in bottles. Commenting on its approach to the environment, Edward Wood, MD at The Wood Brewery, said: “The Wood Brewery has developed a culture of concern for environmental issues and this is integral to how the company operates. We currently recycle as much waste as is possible – malted barley to stock feed and spent hops to mulch. We transport beer in bulk containers to the bottling plant, where it is then bottled into lighter-weight glass to further reduce transport costs and fuel usage, operate a backhauling for freight deliveries and collections wherever possible and have developed a cask washing process which recycles the caustic cleaners.”


Deborah Cairns, operations manager at E4environment with specific responsibility for the Green Achiever scheme, said: “The Wood Brewery is one of the first businesses to take part in the project when it was launched towards the end of 2011. It is proving to be popular and the response from other HEFF members involved so far is that the easy-to-understand, administratively-light and very positive Green Achiever experience is already providing substantial benefits to their businesses.”


Picture: Edward Wood, MD, The Wood Brewery


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For more information about The Wood Brewery, contact:

Edward Wood, MD

Tel: 01588 672523



For more information about Green Achiever and E4environment, contact:

Deborah Cairns, operations manager

Tel: 01743 343403



About HEFF

HEART of ENGLAND fine foods is the regional food group for the West Midlands promoting and supporting the local food and drink industry across Shropshire, Staffordshire, Herefordshire, Worcestershire, Warwickshire and Birmingham and Black Country.


For more information about HEFF, contact:

Laura Bradbeer, press and communications officer

Tel: 01743 452818