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13th March 2024

Theakston’s Brewery welcomes next generation to the business

Independent Yorkshire brewery, T&R Theakston, has appointed William Theakston as Channel Development Manager. William is the eldest son of the company’s Chairman, Simon Theakston, becoming the sixth generation of the Theakston family to become part of the business.

He joins the family brewery following a career as an officer in the British Army, where he completed two operational tours in Afghanistan and held a counter-terrorism role in the Ministry of Defence. Since leaving the military in 2016, he has held a number of roles in the drinks and hospitality industry, working with Fullers, Smith & Turner, Marston’s and most recently Charles Edge London, a company specialising in the development of brands, where he was Export and UK Sales Manager.

William’s new role as Channel Development Manager at T&R Theakston will see him develop the brewery’s on-trade sales force, with a particular focus on customers in the Southern half of England and Wales. He will work with wholesale partners, national pub companies and key account groups to grow the Theakston footprint outside of its traditional Northern heartland, as it looks to capitalise on consumer demand for quality British beer.

Managing Director of Theakston’s Brewery, Richard Bradbury said: “William’s appointment is the latest stage of a long-term growth strategy. Over the last four years, we have been steadily strengthening all aspects of our organisation in Head Office functions and front-line sales to support our ambitions. The investment in our organisation has been careful and measured to deliver commercial and financial return alongside our steady growth in market share. In parallel, we have worked hard to ensure our beers remain affordable to consumers and customers despite inflationary pressures.

“As we look forward to celebrating our bi-centenary in 2027, we seek to demonstrate that a business doesn’t survive for 200 years by ever standing still. Our focus is on building our business strength to support a successful third century, with William’s appointment forming a key part of that growth journey.”

Commenting on his new appointment William said: “I’m hugely proud and thrilled to be joining the family business and carrying on the work of growing our customer and consumer base in a very important area of the market. In past decades, we established a great track record of sales in the south of England and so I look forward to building on this proud heritage in the months and years ahead.”

To find out more about T&R Theakston, visit:


For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on /, or call 0113 880 0444.

About Theakston Brewery

Established in Masham, North Yorkshire in 1827, Theakston Brewery, with nearly 200 years of brewing expertise, is one of the UK’s oldest and most highly regarded traditional ale brewers. Operating as an independent brewer, it is the second largest of its kind under family control in the UK.

Theakston is one of just two breweries in the country still committed to making and repairing traditional oak casks, with Findlay’s Cooperage based at the brewery.

There are nine permanent brands in the Theakston range: Theakston Best Bitter, Theakston Old Peculier, Theakston Summit (Chilled Pale Ale), Theakston XB, Theakston Lightfoot, Theakston Quencher, Theakston Barista Stout, Theakston Pale Ale and Theakston Dark Mild, along with a range of well-established seasonal ales. The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham welcome visitors throughout the year.

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For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on /, or call 0113 880 0444.

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