T&R Theakston has announced that, following the viral success of its ‘More Than Just A Pint’ verse, it will now be making a limited run of posters featuring the poem available to buy online, with any proceeds raised going to community support organisation, Pub is the Hub.
The poem, which captures the nation’s emotional attachment to the humble pint, was written in conjunction with Yorkshire dialect poet Ben Taylor, better known as Yorkshire Prose, and has so far amassed over 180,000 views across Twitter, Instagram and Facebook.
In response to the reaction, the iconic Yorkshire brewery has launched the posters through its online web shop, in support of Pub is the Hub, a not-for-profit organisation that works to support rural communities by ensuring that the essential services needed for them to thrive, such as village shops and post offices, are provided via the pub.
Simon Theakston, chairman of Pub is the Hub and joint managing director of T&R Theakston, said: “We launched the poem in recognition of how the pint has become a symbol of hope and recovery for many as we emerge out of lockdown. The response to ‘More Than Just A Pint’ has been incredible, and in recognition of this amazing support, we wanted to be able to give something back.”
He added: “It seemed only fitting to donate the proceeds to Pub is the Hub as, not only is it very close to my heart, but it also plays a key role in ensuring that the pub remains at the very heart of the community.”
John Longden OBE, chief executive of Pub is the Hub, added: “We’re really grateful to have the support of Theakston’s, whose community led-values align perfectly with our own. The poem is a timely reminder of what we have all missed and, as indoor hospitality opens once again, represents the optimism that we feel for the future. This campaign articulates the important role that pubs and pints play in creating bonds between people, and the proceeds raised will help us to ensure they continue to do so for many years to come.”
To purchase a poster via the Theakston’s web shop, please visit: https://www.theakstons.co.uk/shop/#!/product/more-than-just-a-pint-poster. To find out more about Pub is the Hub, visit: https://www.pubisthehub.org.uk/.
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About Theakston Brewery
Established in Masham, North Yorkshire in 1827, Theakston Brewery, with nearly 200 years of brewing expertise, is one of the UK’s oldest and most highly regarded traditional ale brewers. Operating as an independent brewer, it is the second largest of its kind under family control in the UK.
Theakston’s is one of just two breweries in the country still committed to making and repairing traditional oak casks. As well as having a Master Cooper operating on-site, the brewery also employs the only apprenticed craft cooper in England.
There are eight permanent brands in the Theakston range: Theakston Best Bitter, Theakston XB, Theakston Old Peculier, Summit Cold Pale Ale, Lightfoot Bitter, Barista Stout, Theakston Pale Ale and Theakston Traditional Mild, along with a range of well-established seasonal ales. The Theakston Visitor Centre in Masham is open all year round, except Christmas Day, Boxing Day and New Year’s Day.
For more information, visit: https://www.theakstons.co.uk/, or follow us on Twitter, Facebook, Instagram and LinkedIn.
Press release from Aberfield Communications on behalf of Theakston Brewery
For more information contact Beth Chaplow or Rebecca Farnsworth at Aberfield Communications on beth.chaplow@aberfield.com / rebecca.farnsworth@aberfield.com, or call 0113 880 0444.