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11th May 2016

Three South London beer power houses join forces to create Route 37 Beer Festival

Three venues: 37 beers: one bespoke brew: four days

London Beer Lab, The King & Co and We Brought Beer come together to create a bespoke brew and collaborative beer festival for the May Bank Holiday weekend

Beer kindred spirits London Beer LabThe King & Co and We Brought Beer are joining forces from Friday 27th to Monday 30th May inclusive to host the Route 37 Beer Festival, a four-day craft beer trail along the No. 37 bus route between Clapham and Brixton. The trail takes in a bespoke IPA “festival brew” called Route 37 which will be made by London Beer Lab and sold in keg there, in cask at The King & Co, and in bottles at We Brought Beer. Each venue has chosen 12 world craft beers as their “top picks for Summer 2016” to be enjoyed across the weekend, to encourage beer lovers and artisan brew fiends to come and try new beers and find out more about the world of craft beer.

The festival will launch at 5:30pm on Friday 27th May at London Beer Lab in Brixton, with the first official taste of the Route 37 festival brew. This limited edition IPA is being brewed exclusively for the Route 37 Beer Festival – when it’s gone, it’s gone! Further events across the long weekend will include a special “beer brunch” at The King & Co where guests can enjoy a third of a pint of each of the 12 Summer brews selected by the pub alongside breakfast classics with a Scandinavian twist by May’s kitchen resident Allihopa; whilst over at We Brought Beer Clapham Junction the team will be hosting flight tastings of their top choices every two hours between 1 – 8 pm, priced at just £20 per ticket.

Beer trekkers will get their festival cards stamped at each venue when they purchase one of the recommended brews over the Bank Holiday weekend, and once six stamps have been collected can receive a free bottle of the Route 37 festival brew. Visitors will also be invited to vote for their favourite beer out of the 37 specially selected beers (including the festival brew).

Anthony from The King & Co, James from We Brought Beer and Bruno from London Beer Lab are all South London boys and are passionate about bringing the very best craft beer to the masses.

James Hickson of We Brought Beer says: “We’re so excited about this festival. It’s fun, it’s varied and you can pick and choose what to enjoy throughout the weekend.  Not only are you supporting a local community initiative, you’ll get to drink some of the best craft beers from around the world too – so it’s a win-win situation!”

– ENDS –
Notes to Editors:

London Beer Lab, The King & Co and We Brought Beer are hosting a special media preview of the festival brew ‘“Route 37” at 4pm on Friday 27th May at the Brixton branch of London Beer Lab, before this launches to the public at 5:30pm. Please confirm to if you wish to attend – we’d love to see you there!

On Monday 30th May, the festival founders will be enjoying a rare “day off” and are inviting punters to join them along the way. They’ll be kicking off with a beer brunch at The King & Co at midday on the Monday and carrying on to the other two venues throughout the day. To book a table for the beer brunch, please email

About Route 37 Beer Festival:
Tickets are not required. Please check the three venues’ websites for opening times over the Bank Holiday weekend. For more information and updates about the special festival events taking place at each venue across the weekend, check their Twitter feeds, the #Route37BeerFest hashtag and the Facebook event page:

About We Brought Beer Clapham Junction:
WBB Clapham Junction opened in 2015 and offers beer tastings, events, a beer garden and 4 rolling beers on tap to take away in growlers. WBB Balham was the first shop and WBB Tooting will be opening in Tooting Market in May 2016. We Brought Beer is unlike any other kind of craft beer shop. It’s where taste meets expertise, and James believes he and his team offer a wealth of information to appeal to the novice, the expert – anyone who is interested in beer and who wants to start drinking or making it. WBB has won the ‘Best Independent Beer Retailer in the UK’ & ‘Best Newcomer’ at the Drinks Retailer of the Year Awards 2016, ‘Best Independent Retailer’ at the Wandsworth Business Awards and ‘Best Shop in Balham’ in the Time Out Awards two years running.

Address: 78 St John’s Hill, Clapham Junction, London, SW11 1SF
Telephone: 0207 228 4775
Twitter and Instagram: @WeBroughtBeer
Facebook: /webroughtbeeronline

About The King & Co:
Located just moments away from the main drag of Clapham Common, The King & Co has rapidly earned a reputation as a local pub with a difference since it opened in September 2014. Anthony Gunson and his team are committed to providing a carefully-curated selection of interesting craft beers, wines and spirits, plus friendly and attentive service, in a relaxed welcoming space. Allihopa’s May residency is the latest in The King & Co’s series of acclaimed kitchen collaborations with well-respected London streetfood traders and popup chefs (including The Bell & Brisket, Fowl Mouths, The Cheese Truck and Donostia Social Club), which allows pub visitors the chance to enjoy extraordinary food unlike anything else on offer locally.

Address: 100 Clapham Park Road, London, SW4 7BZ
Telephone: 020 7498 1971
Twitter and Instagram: @thekingandco
Facebook: /offwithHIShead01

About London Beer Lab:
London Beer Lab was established in 2012 to offer brewing workshops to craft beer enthusiasts in London. It was the first to offer home brew workshops of its kind in the UK and has since opened up the joy and spoils of home-brewing to over 6000 budding brewers at the team’s premises in Nursery Road in Brixton. Having trialled several thousand recipes on their small-scale experimental rig in Brixton, London Beer Lab have now expanded their commercial brewing to a 10bbl (2000L) setup down the road in Loughborough Junction. The team have received fantastic feedback from beer enthusiasts and were recently voted one of the UK’s top 20 highest-rated breweries on social beer rating app and industry reference website Untappd. London Beer Lab’s Brixton site is open to the public every Friday to Sunday, offering exclusive small-run beers brewed on site available along with a wide selection of brews from their commercial brewery, other London and UK breweries, as well as some of the team’s favourite breweries from around the world.

Address: Arch 41, Nursery Road, London, SW9 8BP
Telephone: 020 8001 6552
Twitter and Instagram: @LondonBeerLab
Facebook: /LondonBeerLab