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TIGER BEER BRINGS LIVE MUSIC, ART AND PHOTOGRAPHY TO DUBAI INTERNATIONAL AIRPORT WITH NEW TIGER STREET DEN

Providing airport downtime like never before, Tiger Street Den uncages creativity and offers up and coming talent a unique platform to showcase their skills

Tiger Beer, Asia’s number one international premium beer, today announced the launch of Tiger Street Den in Dubai International Airport (DXB). Tiger Street Den is Tiger Beer’s first experiential concept store outside Singapore, fusing cool food and even cooler brews together with art and design.

Created to be the new home of live music, art and photography, Tiger Street Den offers passengers a pre-flight experience like never before, designed by up and coming talent recruited via the Tiger Roar Collective platform.

Connecting people through culture, Tiger Street Den will bring the flavours of Singapore to visitors, whilst uncaging creativity and providing a platform for talent that are pushing boundaries. Serving up its classic Tiger Beer lager, the Singaporean brew will be accompanied by a mouthwatering menu created by Chef Peter Reffell. Taking the spirit of Singapore and translating it into a menu that boasts of the country’s culture, Chef Reffell was inspired by his spent time in Singapore that helped him truly understand the food scene, values and unique flavours.

Alongside the inspired food and drink options, other experiences on offer to guests include:

    • Live Music Performances: with artists that are innovating by creating new ways to make music
    • Street Art Exhibitions: with unconventional artists who use their talents in ways that have never been explored before
    • Artistic Photography Displays: giving photographers who challenge the status quo through art, a platform to express themselves

Venus Teoh, Director of International Brands Tiger®, Heineken Asia Pacific, says: “As a brand born and brewed in Singapore, we are excited to bring our Tiger Street Den concept from Singapore to its first international location in Dubai, giving visitors from all over the world a taste of Singapore. Following our launch at Jewel Changi Airport in Singapore earlier this year, this new addition in DXB will be our second global lighthouse and will be a great space for us to stretch our boundaries and uncage creativity”.

Tiger Street Den is located at the heart of the Asian Street Kitchen in Terminal 3 Concourse A, and is open 24 hours a day. Asian Street Kitchen is DXB’s airside dining destination, made up of four street food and drink styles, that offers a variety of Asian inspired food and drink options.

To keep up with what Tiger Beer is up to, follow us on social media via these hashtags: #TigerStreetDen #TigerBeer

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High-resolution images of Tiger Street Den can be downloaded here.

About Tiger Beer:

Tiger Beer was born in 1932 on the streets of Singapore. Today, Tiger Beer is the number one Asia premium beer and one of the fastest growing brands that is currently available in more than 50 markets across the globe. Tiger Beer believes great ideas and talent are not born in the boardroom but born on the streets of the world. Therefore, Tiger Beer is committed to championing raw talents who approach their craft in unconventional ways. Tiger Beer continues to support these talents by uncaging unexpected possibilities for them through Tiger Raw Roar platform, Tiger Street Football, Tiger Street Food, Saving Wild Tigers program, Tiger Street Lab and many more to come. For more information, please visit www.tigerbeer.com.

For media queries, please contact:

Naomi.woodford@ketchum.com

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