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29th January 2025

Tiny Rebel and Fuller’s Give Away Thousands of Free Pints To Celebrate End of Dry January

Say Hello to Rebel IPA – a bold new beer to beat the January blues

Tiny Rebel, Wales’ largest independent brewery and a trailblazer of innovation in the UK’s craft beer scene, has just dropped a new crowning glory – Rebel IPA – their brand-new Session IPA. And it’s a game-changer.

Designed for the rule-breakers and mischief-makers, this clear, refreshing, thirst-quenching beer has launched nationwide at a number of Fuller’s managed pubs – you can find a map of them here with Tiny Rebel’s Rebel Radar.

And to celebrate, for anyone who strides into one of five Fuller’s pubs (in London and Birmingham), or Tiny Rebel’s Newport and Cardiff bars this Friday, 31st January and boldly asks for a “Rebel IPA”, they’ll get a pint on the house – while stocks last.

A perfect way to break Dry January – we said it was for rebels.

The new beer is being unveiled ahead of the end of Dry January, as research from Tiny Rebel revealed that a quarter (24%) of Brits have attempted Dry January at some point – rising to 34% of Gen Z and 36% of Millennials. Of these, 63% did not complete Dry January, with most participants typically giving up just two weeks into the challenge.

Brad Cummings, co-founder of Tiny Rebel, said: “Rebel IPA is THE antidote for those ready to rebel together and celebrate with a pint of something as we finally say goodbye to January.

“We couldn’t be prouder of this beer— so much so, that we’ve come together with Fuller’s to give away thousands across the country, because we know you’ll all love it too.”

Edward Fryer, Drinks Marketing Manager at Fuller’s, said: “At Fuller’s, we’re always looking for ways to bring our customers something fresh and exciting. That’s why collaborating with Tiny Rebel on the launch of their fantastic new Rebel IPA has been a no brainer.

“Their passion for innovation and quality makes for the perfect partnership. What a great way to celebrate the end of a long old January than with a great, free beer to match.”

At 4.3% ABV, Rebel IPA sits neatly in the Session IPAs category (typically 3-5% ABV), which is growing rapidly as more beer lovers embrace lower-alcohol options that still pack a punch with flavour. Crafted to perfection at Tiny Rebel’s brewery in Rogerstone, Newport, Rebel IPA is gluten-free and vegan-friendly, and delivers a crisp, smooth taste with citrus undertones.

Brad continues: “Our mission has always been to craft exceptional beer that gets people talking, and we believe Rebel IPA does just that. Honestly, we think it’s set to become the King of Session IPAs going forward. There, we’ve said it.”

On Friday, 31st January, you can pick up a free pint of NEW Rebel IPA at five participating Fuller’s pubs (London and Birmingham) and Tiny Rebel’s Newport and Cardiff bars. The pubs participating in the Rebel IPA giveaway are:

  • The Banker, Cousin Lane, London, EC4R 3TE
  • The Duke of Kent, Scotch Common, London, W13 8DL
  • The Old Joint Stock, 4 Temple Row West, Birmingham, B2 5NY
  • The Saint Bow Lane, 1 Bow Churchyard, London, EC4M 9DQ
  • The Trinity Bell, 18-22 Creechurch Lane, London, EC3A 5AY
  • Tiny Rebel Brewery Bar, Wern Industrial Estate, Newport, NP10 9FQ
  • Tiny Rebel Cardiff Bar, 25 Westgate Street, Cardiff, CF10 1DD

You can also find Rebel IPA at a number of Fuller’s managed sites across the UK. Cans are also available online at www.tinyrebel.co.uk, before hitting supermarket shelves nationwide from March.

REMEMBER TO DRINK RESPONSIBLY.

ENDS

For more press information please contact jamie@wonderlandcomms.com or jack@wonderlandcomms.com

Notes to editors:

  • Tiny Rebel’s Rebel IPA launch giveaway will take place on Friday, 31st January 2025 at:

The Banker, Cousin Lane, London, EC4R 3TE

The Duke of Kent, Scotch Common, London, W13 8DL

The Old Joint Stock, 4 Temple Row West, Birmingham, B2 5NY

The Saint Bow Lane, 1 Bow Churchyard, London, EC4M 9DQ

The Trinity Bell, 18-22 Creechurch Lane, EC3A 5AY

Tiny Rebel Brewery Bar, Wern Industrial Estate, Newport, NP10 9FQ

Tiny Rebel Cardiff Bar, 25 Westgate Street, Cardiff, CF10 1DD

  • Free pints of Rebel IPA will be limited to one free pint per person, while stocks last
  • Challenge 25 is operational at Fuller’s Pubs

ABOUT THE SURVEY

The research of 2,000 UK adults was undertaken by Opinium in January 2025 and commissioned by Tiny Rebel.

ABOUT TINY REBEL

Founded in 2012, Tiny Rebel Brewing Company is an independent craft brewery based in Wales, UK. Renowned for its creativity and bold flavours, the brewery produces award-winning beers that meet our mission of great times and great beer. Tiny Rebel’s core portfolio includes the UK’s #1 Tropical IPA – Clwb Tropica, it’s Session IPA – Rebel IPA, and a British Smooth Stout – Coal Drop, among lots of other seasonal specials. One of the only B Corp breweries in the UK, you can find Tiny Rebel across trade, retail, online and at our Cardiff and Newport bars.  Find out more at [https://www.tinyrebel.co.uk/].

Images here


For more press information please contact jamie@wonderlandcomms.com or jack@wonderlandcomms.com

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