Toast Brewing has teamed up with Welsh craft brewery Tiny Rebel to launch a brand new beer exclusively at Co-op stores, brewed with surplus bakery bread.
In the UK, 20 million slices of bread are wasted every single day. Across bakeries, sandwich factories, retailers and in our homes, we waste 44% of all the bread baked.
Toast has been using surplus bread to brew beer since 2015, on a mission to end food waste. The brewing company often collaborates with other brewers to share its unique approach.
Tiny Rebel, founded in 2012, is Wales’ biggest independent craft brewery and is well known for its fun, flavour-packed beers. And like Toast, Tiny Rebel is a certified B Corp, meeting high social and environmental standards.
This new collaborative Pale Ale is brewed with 19,000 slices of surplus bakery bread. That’s the equivalent of a loaf stretching from one side of Cardiff’s Principality Stadium to the other!
The bread replaces some malted barley, reducing the environmental footprint of the beer. The brewers also used vibrant Mosaic and ID-7 hops to give bold notes of pineapple and a zesty citrus punch.
It is the first in Toast’s Breaking Bread series, a line of limited-edition collaborations with iconic UK breweries that celebrates the power of community and the joy of bringing people together over a pint. Future collaborations in the series include Adnams and Northern Monk.
The Breaking Bread series will be exclusively available in over 500 Co-op stores nationwide.
Rob Wilson, Co-founder at Toast Brewing, said: “This beer series is all about connecting people – across the bar, across the brewing industry, and across communities – to raise a Toast to planet Earth. We’re thrilled to be kicking off the Breaking Bread series with Tiny Rebel, and to be bringing it to beer-lovers exclusively via Co-op.”
Brad Cummings, Co-founder at Tiny Rebel, said: “We absolutely jumped at the chance to work with Toast Brewing because, as this project shows, they also want to do as much as they can to reduce the environmental cost on our planet. As a B Corp, we’re always looking at ways we can best impact those around us – and this collab did exactly that – while also letting us get a great-tasting beer out into the wild with Co-op.”
Andrew Birdsy, Beer Buyer at Co-op said: “Partnering with brands that share our commitment to sustainability and the environment is important to us and our members and customers, and so we’re thrilled to be adding this exciting new beer from Toast Brewing and Tiny Rebel exclusively to our stores.”
The Breaking Bread series will be exclusively available in over 500 Co-op stores nationwide. The limited-edition 4.5% Hazy Pale with Tiny Rebel is priced at £3 for a 440ml can.
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For media queries please contact:
Toast Brewing – Louisa Ziane. Email: press@toastbrewing.com
Notes to Editors
About Toast Brewing:
They set out to make beer that tastes amazing and does amazing things too. That’s why they brew with surplus bread, turning leftover loaves into liquid gold. What’s more, 100% of their profits go to environmental charities to buy Mother Nature a round and raise a Toast to planet Earth.
Toastbrewing.com | @toast.brewing on Instagram | Facebook | LinkedIn
About Tiny Rebel:
They’re on a mission to bring you great times and great beer. They do this by creating brands that get people talking and drinks that get people shouting. And when we’re not brewing beers, we’re trying to improve the lives of our people, community, and planet.
tinyrebel.co.uk l @tinyrebelbrewco on Instagram
For media queries please contact:
Toast Brewing – Louisa Ziane. Email: press@toastbrewing.com
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