According to the most recent data, beer consumption became the most consumed type of alcohol within the UK with 8.5 billion pints sold in 2023. Reflecting this popularity, the provisional April 2024 monthly total for Alcohol Duty receipts from beer is £286 million.
As summer heats up, Brits are on the hunt for the perfect beer to keep cool and enjoy the season’s festivities. In fact, searches for “best beer” have skyrocketed 223% in the past month, showing just how eager people are to find their ideal summer pint. This year, a variety of beers are making a splash, each offering a unique blend of traditional flavours and innovative twists.
From crisp lagers to vibrant IPAs, Togather, who manage the F&B at some of the UK’s biggest events and festivals, has compiled a list of the top 10 beers that are making this summer unforgettable across the UK. This ranking considers both the average monthly search demand and the growth in search volume during the summer months.
1. BrewDog
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Average Monthly Search Demand: 45,989
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Search Demand Growth: 7% increase
BrewDog dominates the search trends with an impressive average monthly search demand of 45,989. Despite a modest growth rate of 7%, it is the most popular beer brand this summer.
2. Peroni
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Average Monthly Search Demand: 20,160
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Search Demand Growth: 19% increase
Peroni is a strong contender, with an average monthly search demand of 20,160 and a healthy growth rate of 19%. Its popularity remains high throughout the summer.
3. Kopparberg
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Average Monthly Search Demand: 13,923
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Search Demand Growth: 45% increase
Kopparberg shows a remarkable growth of 45%, with an average monthly search demand of 13,923. This cider brand has captured significant interest over the summer.
4. Coors Light
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Average Monthly Search Demand: 5,456
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Search Demand Growth: 24% increase
Coors Light maintains a solid presence with an average monthly search demand of 5,456 and a growth rate of 24%. Its refreshing taste resonates well with summer drinkers.
5. Amstel
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Average Monthly Search Demand: 4,303
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Search Demand Growth: 10% increase
Amstel enjoys an average monthly search demand of 4,303 and a growth of 10%. This brand continues to be a steady favourite.
6. Old Speckled Hen
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Average Monthly Search Demand: 3,709
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Search Demand Growth: 3% increase
Old Speckled Hen has a lower growth rate at 3%, with an average search demand of 3,709. Despite this, it still holds a loyal customer base.
7. Corona Extra
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Average Monthly Search Demand: 2,441
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Search Demand Growth: 22% increase
Corona Extra sees a healthy growth rate of 22% and an average search demand of 2,441. Its classic summer appeal continues to attract search interest.
8. Thatchers Gold
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Average Monthly Search Demand: 2,678
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Search Demand Growth: 28% increase
Thatchers Gold, with a growth rate of 28%, has an average monthly search demand of 2,678. This cider is becoming increasingly popular.
9. Magners
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Average Monthly Search Demand: 2,111
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Search Demand Growth: 17% increase
Magners has an average search demand of 2,111 and a growth of 17%. It remains a steady choice for those looking for a refreshing cider.
10. Bulmers
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Average Monthly Search Demand: 2,022
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Search Demand Growth: 26% increase
Bulmers rounds out the list with an average search demand of 2,022 and a growth rate of 26%. This brand continues to capture the interest of cider lovers.
Ciaran North at Together comments, “Summer events across the UK are buzzing with excitement, and it’s no surprise to see these top beers and ciders leading the way. Our platform has seen a significant rise in bookings for events featuring these popular drinks. Be it, Corona, at a traditional pub gathering, a refreshing Amstel at a garden party, or a chilled Peroni at a beach event, these beverages are essential to the quintessential British summer experience.”
Media Contact: Leszek Rzesniowiecki leszek@bluearray.co.uk
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