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23rd February 2012

Top marks for quality at Carlsberg

Carlsberg UK has been awarded the coveted Cask Marque Distributor Charter – the first national distributor in the UK to receive the quality stamp of approval.


The accreditation means all cask ales sold via the Carlsberg UK distribution network are handled in the very best conditions with the care and attention they need and is assurance to licensees that the cask ale they order via Carlsberg UK will arrive at their pub in the very best condition.


Carlsberg UK distributes cask ale in the Free Trade via its Tapster’s Choice Cask Ale programme and also distributes and handles the cask ale programmes for a number of the major pub companies in the UK as part of its Logistics Services operation.


Following substantial investment by Carlsberg UK in the supply chain, examiners from Cask Marque assessed all eleven depots which handle cask ale, and marked each depot on 12 key areas which determine the quality of the ale. These include the presence of cold storage facilities, a ‘first in, first out’ policy and always loading casks on the day of delivery.


Mark Groves, logistics director for Carlsberg UK, says:  “No other distributor comes close to matching our levels of customer service and quality credentials.


“This accreditation is absolute peace of mind for all our customers that the cask beers they order through Carlsberg UK will arrive in the best condition.  We are serious about quality – we have invested over half a million pounds in making sure our depots are the best in the industry and with one of the most comprehensive range of beers and ongoing support for licensees, all our customers are safe in the knowledge that they are getting an industry-leading service and quality.”


Paul Nunny, director of Cask Marque says: “With the demand for cask growing it is important that beer is delivered to licensees in prime condition.  To achieve this it means brewers and distributors must use best practice in today’s extended supply chain.  We are delighted that Carlsberg UK nationwide are up to the challenge and have been awarded the Distributor Charter for their handling of cask beer.”




Picture attached. Left to right: Mark Groves, logistics director Carlsberg UK; Paul Nunny, Director of Cask Marque; Paul Waller, director of third-party brands, Carlsberg UK.


For further information, contact:

External Communications Manager, Carlsberg UK: Joanna Dring, 07887 796292