Sating thirsts for a lower alcohol option, independent brewery T&R Theakston’s new 3.4% Quencher has received an incredible on-trade reception prompting the family run business to bring it to the off-trade in 2024.
Launched in August 2023, the 3.4% ABV hop forward cask ale was well received by both drinkers and licensees, securing availability across Heineken Direct, Star Pubs & Bars, Amber Taverns and Blind Tiger Inn’s estate with approximately 100,000 pints of Quencher already consumed since launch.
Developed by the Theakston’s head brewer, Mark Slater, Theakston Quencher was designed to meet the rising demand from consumers for a lower alcohol cask ale, which retains the complexity of character found in stronger beers such as Theakston’s iconic Old Peculier. It is brewed using the finest Pearl Barley and English grown Sovereign and Eldorado hops, which create a deceptively full-bodied cask ale with a refreshing floral and fruit hop character.
Richard Bradbury, managing director at Theakston Brewery, said: “While recognising consumer demand and the opportunity for lower strength beers, instead of attempting to lower the strength of an existing beer, we believed that the right thing to do was to create a distinctive new ale that would bear all the hallmarks of a Theakston classic.
“The success of Quencher, a lower alcohol option which doesn’t compromise on taste and is the result of combining high-quality raw ingredients with our nearly two hundred years of brewing expertise, has proven it was the right decision. Following the positive reaction to the beer on the country’s bars, we’re excited to be responding to demand from the off-trade to bring this new beer to shelves soon.”
The brewery is already in discussions on format options for Theakston Quencher with retailers interested in both can and bottle options ahead of an off-trade launch later this year.
To find out more about T&R Theakston, visit: https://www.theakstons.co.uk/ and to discuss retail listings email sales@theakston.com.
ENDS
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
About Theakston Brewery
Established in Masham, North Yorkshire in 1827, Theakston Brewery, with nearly 200 years of brewing expertise, is one of the UK’s oldest and most highly regarded traditional ale brewers. Operating as an independent brewer, it is the second largest of its kind under family control in the UK.
Theakston is one of just two breweries in the country still committed to making and repairing traditional oak casks, employing a full time qualified ‘Journeyman’ Cooper.
There are nine permanent brands in the Theakston range: Theakston Best Bitter, Theakston Old Peculier, Theakston Summit (Chilled Pale Ale), Theakston XB, Theakston Lightfoot, Theakston Quencher, Theakston Barista Stout, Theakston Pale Ale and Theakston Dark Mild, along with a range of well-established seasonal ales. The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham welcome visitors throughout the year.
For more information, visit: https://www.theakstons.co.uk/, or follow us on Twitter, Facebook, Instagram and LinkedIn.
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
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