Independent Yorkshire brewery, T&R Theakston has launched a 0.0% alcohol-free version of its legendary Old Peculier – aptly named Nowt Peculier.
First brewed in Masham in the early 19th century, Theakston’s Old Peculier is the flagship brand of the family-run company, with its name a tribute to the unique ecclesiastical status of the town as a ‘Court of the Peculier’, first established in medieval times.
Thanks to advanced filtration technology, Theakston has preserved everything that’s made Old Peculier the iconic pint it is today – minus the alcohol. Meticulously brewed using the original recipe and brewing methods, this rich-flavoured, dark ruby ale captures the complex character of its classic counterpart.
Brewed with the traditional Fuggle hop alongside Challenger and Progress bitter hops, Nowt Peculier offers a deeply satisfying non-alcoholic option for traditional ale enthusiasts, with subtle notes of cherry and banana complementing a bitter hop finish.
The near two-hundred-year-old brewery’s foray into the alcohol-free beer market comes as the low and no alcohol beer category continues to grow in the UK, and demonstrates Theakston’s commitment to continuing to innovate and meet consumer demand.
Simon Theakston, chairman of T&R Theakston, said: “As a brewery with almost 200 years of experience, we have never rested on our laurels and felt that, in line with changing market demands and increasing appetite for low and no alcohol options, now was the right time to create a 0.0% version of our most famous beer.
“Our dedication to using the highest quality ingredients, matched with the expertise of our brewers and remarkable new technology has enabled us to closely replicate the sophisticated flavours of Old Peculier in alcohol-free form and we’re extremely proud of the end product.
“Available in time for the Christmas festivities, Nowt Peculier is eminently drinkable all session long, making it an ideal choice for loyal Theakston fans and new drinkers alike looking for an alcohol-free option this festive season.”
Theakston’s Nowt Peculier is available to buy online at www.theakstons.co.uk.
ENDS
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
About Theakston Brewery
Established in Masham, North Yorkshire in 1827, Theakston Brewery, with nearly 200 years of brewing expertise, is one of the UK’s oldest and most highly regarded traditional ale brewers. Operating as an independent brewer, it is the second largest of its kind under family control in the UK.
There are nine permanent brands in the Theakston range: Theakston Best Bitter, Theakston Old Peculier, Theakston Summit (Chilled Pale Ale), Theakston XB, Theakston Lightfoot, Theakston Quencher, Theakston Barista Stout, Theakston Pale Ale and Theakston Dark Mild, along with a range of well-established seasonal ales. The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham welcome visitors throughout the year.
For more information, visit: https://www.theakstons.co.uk/, or follow us on Twitter, Facebook, Instagram and LinkedIn.
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
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