| “Tryanuary is built on a strong sense of online community & we feel this year we are perfectly placed to help people with their mental health and wellbeing during the pandemic. This is by being part of our community whilst supporting the struggling beer industry at the same time.”
“By encouraging people to try products from their local small, independent beer businesses and then sharing it on social media by using #Tryanuary and #TryanuaryatHome, we’re giving people instant access to like-minded others and we are hoping those engagements will provide community when people want or need it.”
“This year, we have also reconfigured the Tryanuary website to become a central hub, letting people know where they can buy from to support businesses and how they can get involved in other virtual events.
“It is all about community, giving people a sense of belonging and, most of all, helping them to understand they are not alone in this tough time.”
“Finally, as the current crisis will not end on 31st January, we have taken the decision to extend Tryanuary until the end of lockdown, whenever that may be. It’s reassurance for those that there is an online space for them whilst their usual community hubs of pubs, bars and taprooms remain closed.”
More information can be found out about the community via the Tryanuary website at www.tryanuary.com.
To find Tryanuary on social media, search @tryanuary on Twitter, Facebook, and Instagram.
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Media Kit
About Tryanuary
Tryanuary is a volunteer-led online community that encourages consumers to support beer businesses in the traditionally difficult trading month of January. Although Tryanuary encourages support for all beer businesses, the focus is on those who are small and independently owned.
The community promotes responsible drinking and is inclusive of those who partake in alcohol abstinence. These people are encouraged to join the community by continuing to visit the pub for meals and soft drinks, or enjoying alcohol-free beers brewed by small, independent brewers.
Running since 2015, the current National Coordinator is Mike Hampshire, who is supported by a volunteer team of passionate beer lovers. |
