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25th November 2014


Shepherd Neame has got Christmas covered, with two special brews on offer this festive season.

Britain’s oldest brewer, based in the market town of Faversham, Kent, has just released this year’s vintage of its popular Christmas Ale, a full-bodied winter beer with notes of fruits and spices.

Christmas Ale combines pale and crystal malts with Target and Challenger hops for bitterness, and Goldings hops for aroma.

First launched in 2007, the beer is unveiling a new look this Christmas. Shepherd Neame has introduced a vintage, Dickensian-style bottle label and pump clip, in keeping with the traditional styling of the brewery’s Classic Collection.

Christmas Ale is available on draught (ABV 5.0%) from November 17 to December 31, and is also available in 500ml amber glass bottles (ABV 7.0%).

Also on offer during December is Rudolph’s Reward, a crisp, light winter beer featuring subtle notes of festive mulling spices.

Conceived in Shepherd Neame’s pilot brewery, Rudolph’s Reward is among a new collection of innovative limited edition No.18 Yard Brewhouse beers, named after the historic cask store.

Both beers are brewed using 100% natural ingredients; chalk-filtered mineral water from the artesian well deep below Shepherd Neame’s site, along with the finest malting barley and Kentish hops.

Rudolph’s Reward combines pale and crystal malts with Target and East Kent Goldings hops, with mulled wine spices added at the end of the brew.

Rudolph’s Reward (ABV 3.7%) will be available on draught from December 1 to December 31, and will also be available in 500ml amber glass bottles (ABV 3.8%).

Head brewer Richard Frost* said: “Whether you enjoy the traditional flavour of our popular Christmas Ale, or sample the innovative taste of Rudolph’s Reward, we are very proud of the special beers we have created for the festive season.”


Notes for editors: *No relation to Jack


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